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6 Ways to Test New Social Media Strategies Without Harming Your Brand

Social media has become a dominant form of marketing today. However, companies and the people who run social media campaigns aren’t always experts in digital marketing. A small businesses may have to test out various social media approaches to figure out what will work best for the company. For tips on how to test new

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12 Ways to Attract Instagram Followers and Drive Engagement

Instagram can generate traffic and sales to an ecommerce site.  But it takes work and persistence. Tracking engagement, such as from these posts, is critical for tweaking and improving. Instagram plays an enormous role in social media marketing and advertising. Thirty-five percent of online adults are Instagram users, according to Hootsuite. Optimizing Instagram performance should

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7 Ways Email Marketing Can Help Influence Your SEO Ranking

These days, email marketing is good for more than just customer engagement. Relevant email marketing content could lead your audience onto your website, improving your search engine ranking. PCMag reviews products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. When you’re implementing a marketing plan, email still

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7 Ways To Use Tech To Boost Small Business Marketing Efforts

You’ve clicked on the title for this article. And you now read it voraciously. So you probably run a small business. Small business owners look to grow their businesses. And that means targeting your market efficiently with the lowest acquisition costs. Attract the right type of qualified leads. But realize this is easier said than done.

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