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Five ways blockchain will impact search marketing

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to

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8 Ways to Manage Business Growth in These Good Economic Times

There’s good news for small businesses. The interest rates are holding steady and there’s good GDP numbers out. Small Business Trends talked with Mark Davis, national managing partner of Deloitte Private Enterprises for Deloitte & Touche LLP. How to Manage Business Growth He offered 8 suggestions on what small businesses can do during this upswing

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Customer Engagement: 3 Ways to Improve Your Strategy

Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue. And it’s far from the most lucrative option you have. According to

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7 Effective Ways To Build And Promote Your Brand To Local Customers

Marketing and advertising underwent major changes in the past years. Not long ago, companies were dropping serious cash for highly-coveted radio and TV spots. The number of billboards and magazine ads determine the brand’s success. These days, hyper-targeting and personalization are all the rage. Emails, SEO, and online ads are examples that spring to mind. They

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Three Ways to Win With Your Website Translation

The online business-to-business world in the manufacturing sector is increasingly content-driven, and arguably more global in nature than it’s ever been. No matter where in the world your business is headquartered, you may be considering how you can serve new customers in international markets. But translating your entire website to serve a worldwide marketplace seems

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