Recently, Karen (real story, fake name), a successful manufacturing executive, was askedto lead a different area of the organization. The grouphad been around for three years and was responsible for one of the most significant growth areas of the company. Prior to Karen’s promotion, this team had been assigned a herculean task with high expectations […]
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For B2C brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business. For some B2B businesses, on the other hand, social media audience targeting can be a challenge. It can be tricky to know how or where to find your audience on social
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Content marketing is like a machine. Put good content in one side and from the other side receive a loyal and engaged audience with a propensity to purchase from your company. Remember, content marketing is the act of creating or curating content, publishing that content, and finally distributing or promoting it to attract, engage, and
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Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. But one of the most critical gaps — from the customer’s perspective, at least
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5 Easy Ways to Market on a Shoestring Budget When it comes to marketing something as close and personal, and important, as your own business, you may feel confused or even hesitant in how to start and how much to spend. There’s nothing wrong with starting out with a small business and not having the
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You’re writing content. You’ve perfected your SEO. You’ve covered all the usual marketing channels, but you still feel like you aren’t seeing the kind of growth you know your company is capable of. If you feel like you’re struggling to produce results, you’re not alone. Research shows that 76% of people think marketing has changed
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Are you a photographer, a graphic designer, or a makeup artist? Perhaps you bake cakes and make small chops for small events? If you possess any special skills that people appreciate, then you have the potential to create a thriving business with it, whilst making yourself some serious cash. Perhaps you are a student entrepreneur,
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Job-seekers are actively looking for new opportunities using their mobile devices. To tap this talent pool, it is not enough to simply have a mobile optimized career website – HR will need to adopt specialized mobile recruitment tools. We look at recent trends in mobile recruitment and share four ways to leverage this technology for
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Dana Naim, head of Marketing, Twiggle At first glance, search data might seem like an interesting report of the ways people are looking for your products. It presents a good reflection of the average shopper’s mindset, and may even bring up a few surprises, such as search terms that you may not have considered. Look
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The following are ideas that I came up with during the course of my two decades in the Internet marketing experience, and nearly 20 years building links and watching trends come and go. These three tips are like a framework for thinking about what it truly means when we talk about quality links. Understanding what
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