ways

5 Ways to Make Digital Marketing More Human

You’d think we’d be naturals at this whole “talking to other humans” thing. After all, even though we’re marketers, we never stop being customers ourselves, and we’re more than familiar with how brands successfully (or not so successfully) vie for our attention. And yet, something happens when we’re asked to write digital marketing copy or […]

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic

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8 Ways to Drive Traffic from Instagram to Your Website

8 Ways to Drive Traffic from Instagram to Your Website For most businesses, the purpose of an Instagram presence is to get more traffic on their associated website. If this is your goal, you might benefit from a few strategies designed to increase website traffic.  1. Know Your Analytics You can’t set goals to increase

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8 Ways to Grow Your Business with Social Media

Social media is now used for multiple purposes. There was a time when people just used it for communication, connecting with the new and professional people and to spend their time. But now the teams behind social media platforms have improved their networks and made them business-friendly. All of the social networking sites are now

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Tips from SCORE: Ways to reach your customers, Part 2 – News – capecodtimes.com

Cape Cod SCORE Question: I hear about innovative marketing techniques all the time. My head is spinning thinking about how to implement them in my small business. Any thoughts? There are eight vital parts to any marketing plan today. We looked at three of them last week and the remaining five below. Go to

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New Ways to Execute Visual Search in Marketing

Visual search technology is continuously improving while visual search usage is expanding across various platforms. This presents a massive opportunity for marketers, particularly in the e-commerce industry. Visual search cannot be confined to a click and buy strategy but can be used as a part of an effective merchandising strategy to create a more personalized

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Three ways companies are disrupting traditional retail models – Econsultancy

There was a lot of talk at this week’s RetailExpo event about an industry ‘under pressure’. This is perhaps unsurprising given the current economic climate plus the substantial losses reported by big retailers in 2018. And as we head further into 2019, the news of Debenhams’ store closures has contributed to even more damning headlines.

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