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5 Ways to Build Loyalty for Your CPG Brand Without a Loyalty Program

Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only 11% of Millennials actively engage in the loyalty programs they’re members of. Overall, consumers will

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5 Creative Ways B2B Brands Can Use Visual Content Marketing

5 Creative Ways B2B Brands Can Use Visual Content Marketing Do you know the biggest challenge B2B marketers face? Creating engaging content; according to a study by Content Marketing Institute Source: B2B Content Marketing Trends and Benchmarks With so much content being published on blogs, social media platforms, and different forums, marketers are in a

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The Art of SEO: 6 Proven Ways to Generate DoFollow Links for Steady Organic Growth

Dofollow backlinks pass along link juice for improved search engine rankings. Dofollow links lure all search engines while crawling to help identify and boost domain authority for your site. This article will dig down Dofollow backlinks, how you can create them and the benefits obtained from this enterprise. The Backbone Behind Do Follow Backlinks Backlinks

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13 Ways to Market Your Business Online

Marketing is about face-time – and in our increasingly fast-paced world, it’s getting harder and harder to be seen and remembered by customers and clients. Being available online is essential, especially in places where new people see you every day. If you’re thinking about how to market your business online, here are 13 ways to

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5 Ways to Reduce Hiring Bias Without Taking Diversity Training

A recent article about Facebook having biased algorithms is in the news. It has prompted small businesses to take another look at hiring bias in the workplace. Small Business Trends spoke with Charlotte Blank, chief behavioral officer of Maritz. She offered a new approach involving behavioral research and company data. How to Reduce Hiring Bias

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