Artificial intelligence (AI) changes the way we go about our everyday lives. Consider Apple’s line of mobile devices with Siri. And think about Amazon’s smart home products featuring Alexa. They make us comfortable interacting with a virtual assistant. These forms of AI make our lives easier and help us perform hands-free tasks. But the use […]
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Know Your Audience: 5 Ways to Find Your Target Market on Social Media Social media has permanently altered the way we communicate with the world around us. Some believe this change will lead to the downfall of society — but, they said the same thing about the printing press. The truth is, social media has
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Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support Videos have taken the marketing world by storm. By 2021, video traffic
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Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It can be handy when search engines better understand what you like (and what you don’t). A couple of years ago, Google was actively engaged into search personalization. Now, according
Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?” For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers
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As business owners or potential entrepreneurs, we know the importance of search engine optimization (SEO) as it relates to the success of our business or ideas coming into fruition. As technology has grown, there’s been a shift in how SEO works with other technological advances. One of the more interesting advances, on its own and as
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Earning a top spot in search results is the Holy Grail for almost every marketer. It puts your business in front of potential customers while they’re in the market for your solution. The SEO industry has made an art and science out of uncovering the secrets to engineering the “perfect” page for Google to find
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While influencer marketing offers a number of mechanisms through which conversions can be driven and optimized, these are four examples that any brand – large or small – can begin leveraging today. Build Recommendation Engines Peer recommendations have long been the most trusted source of referral traffic when it comes to new users or customers.
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You’ve heard it a thousand times: good search engine optimization (SEO) is important to getting your company’s website and content noticed online. But how is good SEO achieved? Creating engaging content that also appears on the first page of search results may seem like a daunting task, but it can be done! If you’re interested
You’ve built your eCommerce store and you couldn’t be more excited. You have visions of products flying off the digital shelves. There’s just one problem: how do you actually get people to come to your website? You could spend money on paid advertising, but that adds up quick. You could post incessantly on social media,
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