Marketing has evolved immensely over the past decade. Think back to years ago. Tweaking your advertising efforts meant sifting through the behavior of your audience, sales data and click-throughs. However, big data has changed all that. Because big data alters the way businesses market to their customers. And it allows them to increase their profits. […]
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Remember that Seinfeld episode where Jerry and Elaine are trying to rent a car, and the agent tells them he doesn’t have the car that Jerry reserved? “See, you know how to take the reservation,” Jerry says to the agent, “but you just don’t know how to hold the reservation, and that’s really the most
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wynpnt / Pixabay For those businesses looking to move all or part of their workload to the cloud, trying to sort through the myriad of options can be an incredibly daunting task. While there are seemingly as many cloud providers as clouds dotting the sky, most enterprises will eventually find themselves staring down the dilemma
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With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand or client’s social media activities. But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018
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Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are already a “favourite” among avid shoppers. According to Pinterest – a platform where an estimated
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How do women entrepreneurs finance their small businesses in 2019? According to the 650 female small business owners surveyed in Visa’s State of Female Entrepreneurship study, 61% chose to self-fund their own startup. The decision to self-fund, according to the report, is one that the majority of women in business often make out of necessity.
Women Entrepreneurs: 3 Smart Ways to Self-Fund a New Business Read More »
4 Ways To Train New Marketing Team Members Fast Marketing professionals bring their skills and expertise to every job, but still require training to integrate themselves into the team. Every new hire needs time to learn a company’s unique systems and structures. However, your training programs shouldn’t drag on forever. If it takes too long
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Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard to sustain the momentum needed for successful business growth. But if you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue
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Cyber attacks are a common threat to organizations today. Whether you are a small business or a major corporate entity, you need to have an IT network. The upside to a network is that it helps an organization become more productive, efficient and profitable. The downside is that a network hosts information and data that
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Being a retailer on Facebook in 2019 might feel a little cramped. Standing out among hundreds of businesses all gunning for a user’s attention can be frustrating, not to mention a money sink. As an advertiser, understanding the technical aspects of Facebook Ads can tremendously increase your ROI without having to completely change your overall
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