As the popular saying goes, “the money is in the list”. Having an email list is a must for any business because it can give you front row access to your audience so they can get to know you better and trust your business and the solutions you offer. Almost every new entrepreneur wants to […]
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For modern-day consumers, the decision to book a hotel online comes down to two equally important factors: how desirable a hotel is from a value and quality standpoint and how much they trust the hotel brand. As agency leaders, we can’t necessarily change the quality of our clients’ product — that’s up to them. What
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Did you know that 95% of car sales today are made at the dealership, but search is the first place people go to begin their buyer’s journey? It is clear to most automotive marketers that online advertising is key to bring new leads into the dealership. Yet, this automotive marketing tactic comes with many challenges
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What can a beautiful, visually stunning and feature-rich website do if it isn’t optimized for search engines? As a matter of fact, search engine giants like Google, Yahoo, Bing and AOL don’t care about your website’s design and the pretty images found on it. They care more about quality content, keywords, file names, alt tags
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Practically everyone knows user experience (UX) is an important consideration when creating a website or app. No one wants to use an unintuitive app with a terrible user interface (UI).
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You can’t buy your way to the top of the SERPs with shady link campaigns anymore. However, there are more ways than ever before to show Google that yours is the best answer on relevant queries. In these increasingly interactive, visual search results, it is critical that marketers approach search optimization with an understanding of
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When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces of a stronger whole. Unfortunately, advocates for influencer marketing and branded content tend to see one another as
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Learning how to advertise your business—whether it’s a growing design firm or soon-to-be-unveiled retail store—also means keeping an eye on your purse strings. With the combination of hard-goods costs, operating expenses, and employee paychecks often taking up much of your budget, entrepreneurs frequently face super-tight margins for advertising. Luckily, in the digital age there are
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Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because
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I am kinda busy. Related blog posts and resources: First; I am a full time, pro blogger. Pro bloggers are serious bloggers. Pro bloggers are busy bloggers. I have hundreds of things to do today. I am booked up. Second; I circle the globe. Kelli and I have traveled the world for 8 years. We
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