IBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some cutting-edge marketing tech stack. Indeed, AI and machine learning are becoming a commodity technology. Plug and play solutions are plentiful on the market. Even SMEs can muster a budget to adopt […]
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Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either “excellent” or “good” ROI. In this post, I will discuss six ways to measure the effectiveness of email marketing. Tracking Revenue from
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Magnificent Marketing has teamed up with Jeremiah Smith of SimpleTiger — a company that helps businesses conquer SEO and win revenue — to present a new episode of the Magnificent Marketing marketing podcast. In this episode, Smith offers his expert insight and discusses creative ways to build links and make the most of SEO. AUSTIN,
Many millennials and other generations as well have a goal of pursuing financial independence. This concept of financial independence simply means you’ve saved enough to support your current living and spending habits for the remainder of your life. However, achieving financial independence is also not an easy road, but it is possible. And you don’t
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NEW YORK, March 19, 2019 /PRNewswire/ — As part of its ongoing commitment to teach companies how to self-promote across social media platforms, digital marketing company, fishbat, explains how small businesses can benefit from YouTube marketing. With so many social media platforms available to promote your small business, YouTube might be at the bottom of
When it comes to getting your brand and content in front of the right people, you’ve got a bunch of different options. You can pay to promote it via digital ads. You can share it on social media. You can build an email list and send regular newsletters. And you should be doing all of
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Social media has become an integral part of any modern company’s marketing strategy. However, as each platform handles content a little differently, it can be difficult to come up with a consistent strategy for multiple platforms. To find out how to make sure your message carries through, we asked the experts of Young Entrepreneur Council
11 Ways You Can Keep Your Social Media Content On-Brand Read More »
One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in retailers presented unique challenges and opportunities for brands to succeed. After conducting a similar survey one year later, the desires of consumers around the online shopping experience have grown once again, and noticeably so.
3 ways consumer shopping is changing in 2019 Read More »
Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we shared in our post on 2019 marketing trends, video content represents a majority share of internet traffic and is forecasted
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IBM predicts that 2019 will be the year of ‘martecheter’ – a digital-native, technically savvy professional, no longer calling a developer to implement some cutting-edge marketing tech stack. Indeed, AI and machine learning are becoming a commodity technology. Plug and play solutions are plentiful on the market. Even SMEs can muster a budget to adopt
Three ways marketing automation can supercharge SEO Read More »
