ways

6 Ways You Can (and Should!) be Leveraging Social Media for your Business

6 Ways You Can (and Should!) be Leveraging Social Media for your Business In today’s technology-saturated world, businesses must be as tech-minded as ever. If you thought you were covered by simply having a website for your business, think again! Websites are standard fare for businesses today, and the bar keeps rising. For businesses to

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5 Ways To Improve Your International SEO Strategy

If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization. Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates. The challenge internationally is

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5 Ways PPC Will Change in 2019 and How You Can Prepare for It

Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in 2018. This is the nature of the beast. With each new year comes a variety of industry alterations that force advertisers to reassess their strategies and adapt to the newly formed landscape. As much as marketers often wish that PPC

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Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile

Google has come a long way with rendering JavaScript. And with various JavaScript frameworks being used more and more to publish content, it’s critically important to make sure Google can accurately render all of the content on a page. If for some reason Google can’t accurately render your pages, then some of that content might

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7 Ways to Instantly Increase Your Authority Online

It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t care

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