Women’s history month is always an opportunity to learn and grow—for every gender, not just women. It’s important to take time to reflect on how far we’ve come. When I started my first job nearly 20 years ago, I adhered to a dress code that required I wear a skirt and pantyhose to work every […]
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Utilizing the analytics tools available to you is key to maximizing your social media marketing efforts. Source link
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6 Ways You Can (and Should!) be Leveraging Social Media for your Business In today’s technology-saturated world, businesses must be as tech-minded as ever. If you thought you were covered by simply having a website for your business, think again! Websites are standard fare for businesses today, and the bar keeps rising. For businesses to
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If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization. Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates. The challenge internationally is
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Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. We use data to measure performance, set goals, and drive the decision-making for our paid search programs. As a fellow SEM professional, you know that data is everything. It: Measures our value. Allows us to define strategies and
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The Internet has empowered a lot of people to start their business wherever they are. You only need the right idea and the tools to start. This is what most people dream of—to be their own boss. However, the initial phase is only the start of your long journey and getting it right in the
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Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in 2018. This is the nature of the beast. With each new year comes a variety of industry alterations that force advertisers to reassess their strategies and adapt to the newly formed landscape. As much as marketers often wish that PPC
5 Ways PPC Will Change in 2019 and How You Can Prepare for It Read More »
Google has come a long way with rendering JavaScript. And with various JavaScript frameworks being used more and more to publish content, it’s critically important to make sure Google can accurately render all of the content on a page. If for some reason Google can’t accurately render your pages, then some of that content might
It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t care
7 Ways to Instantly Increase Your Authority Online Read More »
Pinterest continues to expand its eCommerce tools with new product catalogs and personalized shopping recommendations. Source link
Pinterest Adds More Ways for Businesses to Share and Promote their Products Read More »
