The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate what your brand is all about, so does your content. The style and topic of […]
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Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another. To ensure you’re investing in tactics that will deliver the best results for your
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There are thousands of social media agencies out there – so how can you grow yours and ensure your brand stands out? Source link
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People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial ‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving factors of your customer experience strategy. People always prefer a brand that keeps them happy
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Looking for ways to generate more traffic from social media? Contributor Larry Kim shares his tips in this post. Source link
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Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in
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Free-Photos / Pixabay So! You’ve hired on a gifted team of virtual contractors. You’ve invested time and energy training them so they know exactly how to handle the work they do for your business. Everyone is up to speed and cranking out copy, graphics, and strategies like the seasoned pros that they are. Or they
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IT controls search engine access to your site. Improving relationships and processes between the SEO and IT teams ensure support is in place before a critical need arises. Search engine optimization relies heavily on support from information technology personnel. Improving relationships and processes between the SEO and IT teams greases the skids so that support
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Tax season can be stressful for small business owners. There’s all the receipts you need to get together and that’s usually just a slice of the other invoices, documents and data that needs to be corralled and made sense of. Sometimes you just need to talk with someone who knows where a piece or two
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I see and hear it all the time. My inbox is flooded with hundreds of emails asking the same questions all the time: “How do I make money online?” It’s such a simple question, with a heavily loaded answer. All too often, it’s not a matter of telling someone how to make money online. Instead, it’s
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