According to the Bureau of Labor Statistics, Americans spend more than eight hours a day in the workplace — which is more than we sleep each night. That means that we’re spending more time with our colleagues than we do with our families. As a result, it’s only natural that they’re going to influence our […]
Bad news for brands: according to ad agency Havas’ latest Meaningful Brands survey, which this year polled over 350,000 individuals in 31 countries, consumers wouldn’t care if more than three-quarters (77%) of the brands on a list of 1,800 simply disappeared. It’s the highest percentage the firm has ever seen in the decade it has
Five ways brands can prevent consumers from seeing them as dispensable – Econsultancy Read More »
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer data to make it actionable
4 simple ways small businesses can use data to build better customer relationships Read More »
E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is increasing in popularity worldwide. Artificial intelligence (AI) technology is also growing and becoming more common
We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed
According to a 2018 study, one in six Americans now owns a smart speaker. As the technology for smart assistants like Amazon’s Alexa—and mobile assistants like Apple’s Siri—continues to improve, more consumers are bypassing the keyboards on their computers and phones when searching for information. The capabilities of artificial intelligence (AI) are also expanding, and
12 Ways To Optimize Marketing Content For Voice Search Read More »
This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more engagement, and more sharing of your content (and let’s face it, why doesn’t?) then this
18 Ways to Create Scannable Content for Your Blog Read More »
Boosting your conversion rate is always a key focus – here are some tips designed to do just that. Source link
16 Ways to Improve Your Website Conversion Rates [Infographic] Read More »
Amazon’s advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts were right… there would be a major influx of (big) brands investing more into Amazon advertising. Why is this important to you? More advertisers = more demand = higher CPC.
PATCHOGUE, N.Y., Feb. 27, 2019 /PRNewswire/ — As part of its ongoing initiative to teach companies how to self-promote across social media platforms, digital marketing agency, fishbat, discusses the importance of social media marketing for your B2B business. If your B2B Company has yet to execute a social media marketing strategy, you might be missing
