Images attract a larger share of search traffic than what people actually could think of. About one-fourth of search traffic happens on Google Images. And as you may have already noticed, even when you are searching for traditional web results, images pop up in Google’s featured image block as one of the top results. The […]
7 Guaranteed Ways to Get Your Images on Google’s Radar Read More »
When it comes to business, understanding your audience is the cardinal rule number one. However, this is often easier said than done. Sometimes, you need to look at other strategies and advice to spur your creative thinking around your market’s intentions and demographics. Here are 4 ways to help you determine this with more precision:
Speaking to an Audience: 4 Ways to Determine Your Market’s Target Demographic Read More »
Smart entrepreneurs hire the best people for their company, and they’ll take time looking for the most qualified candidate. Saying, “I don’t really care who we hire as long as the job is done” may work for some businesses in the short-term, but when an accumulation of under qualified employees takes its toll on the
3 Cost-Effective Ways to Keep Your Best Employees Happy Read More »
Audience Applauding Speaker At Business Conference A presentation that doesn’t start with impact is like a plane that doesn’t take off. You may have the fuel, the pilot and the passengers but the journey doesn’t begin until the wheels leave the ground. As a presenter, you have the same challenge as the pilot; you have
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Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing Read More »
Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard
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You need more traffic on your e-commerce website. This statement will be true for as long as you have an e-commerce website. The good news? There’s lots of traffic out there to be had. Over 220 million Americans are expected to make a purchase online in 2019. Of course, they’re not all your ideal customer.
5 Ways to Drive Quality Traffic to Your E-Commerce Website Read More »
As bloggers, we’re already familiar with the most common ways to make money online. It usually comes down to the content and traffic volume on our sites – but ultimately, it’s usually a preference of affiliate marketing, Google AdSense, or selling a course or product. While affiliate marketing and Google AdSense are nice, they still
5 Ways that Kajabi Makes Selling Courses Online Easy for Bloggers Read More »
If you have been paying attention, you will have seen the explosion in popularity in online education. What used to be a niche – and mistrusted – field is now fully accredited and even offered for free through Ivy League universities. Online education has also opened the door for experts in every category to show
6 Ways to Help You Enhance Your Webinar Marketing Strategy Read More »
Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting
9 Ways to Deliver the Best Digital Experience to Your Customers Read More »
