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5 Creative Ways to Use Data (beyond measuring KPIs)

“My Favorite Murder was the favorite podcast of 327,676 people on Spotify in 2018. Careful, one of them might be behind you.” That is one of the many eye-catching, social sharing, earned-media nuggets that Spotify gleaned from its listener data and shared as part of its 2018 “Wrapped” campaign that included digital, social, and out-of-home

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6 Ways of Optimizing Social Listening to Generate Business Leads

6 Ways of Optimizing Social Listening to Generate Business Leads The digital marketing trending is changing all around us. Social media is vigilant and your brand is among its discussions. Initially, brands used surveys and focus groups to gather feedback. Social listening allows you to gather insight, look into the problem and generate leads through

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5 Ways To Create The Greatest Impact Possible With Your Next Music Video

Music videos can be a massive asset when promoting new music, but only if you have an effective launch plan. Here we look at quick tips and essential features to incorporate into your release strategy to maximize your success. ___________________________ Guest post by Stephanie Kurse, Manager, Video Services at The Orchard, from The Daily Rind

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