The annual World Economic Forum at Davos is nearly here, and one topic that’s sure to get a lot of attention this year is the environment. While sustainability has been in the conversation for some time, it’s catapulted to the forefront thanks to (among other things) the U.S. government’s recent report detailing the dire and devastating effects of climate […]
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Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds. With Google research showing that the bounce
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3 Ways Companies are Getting Customers Involved in Their Social Media Efforts Social media success demands engagement, and when a company creates its social media marketing campaign, it’s important to get customers involved. A lot of campaigns forget the importance of customer involvement in social media. Now, more than ever before, people want to have
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Gone are the days of SEO being a straightforward process of keyword research, on-page optimization and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used
Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no effortless endeavor and building a profitable brand is even more challenging. Transforming new visitors into loyal customers can sometimes seem to be a difficult feat, and a costly one at that.
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User-generated content is one social media marketing tactic you don’t want to ignore. Not only is user-generated content free but it’s actually one of the most effective strategies to getting more traffic to your website and increasing sales. Why does user-generated content work so well? Because consumers trust their peers. In fact, customer reviews are
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Imagine yourself in 5 years. The great idea, your hard work and efforts… Where have they gotten you? It’s a scary thought actually and something I’ve experienced. You have a great idea, you work day and night on it for years only for it to fail. 5 years later and I was still where I
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You probably already know that it’s possible to make some extra money by signing up as an Uber driver or working for a service that delivers groceries or food. But beyond that, there are plenty of ways you can make extra money with your car. Make Money with Your Car If you’re looking for a
Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are
