A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks. But the potential applications for marketing […]
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Local SEO is crucial if you want your business to stay relevant. You could be missing out on your potential customers if your business isn’t optimized for local search. However, every business must depend on local SEO performance to obtain much better online visibility. It’s important to embark on a local Search Engine Optimization campaign
Your business has less than 3 seconds to take advantage of the micro-moment opportunities when your potential audience grabs their smartphones or tablets to quickly seek out more information on a topic or potential purchase? These micro-moments do happen. And they happen dozens of times each day. On average, millennials check their mobile phones 150
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As technology continues to improve, it’s never been easier to start a podcast. But it’s also never been harder to build an audience. Bringing in new listeners is no longer just about producing remarkable audio content. We have to find new ways to reach and engage listeners in an increasingly saturated industry. That’s why Hack the
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There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.” Andrew McMillan, a leading customer experience expert, recently discussed
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Social media marketing is great for reaching new people. Email marketing is awesome at making them convert. If you see an opportunity here, you’re correct. Customers need to encounter a brand up to 12 times before making a purchasing decision. Companies that integrate email with social media marketing can achieve that milestone sooner. In the
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Some bloggers cannot accept a good thing when they get it. I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends. 99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons: Blogging
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Trade shows offer the perfect venue for meeting new customers, networking with industry peers, and making new contacts who can help your company grow. But there’s usually a lot of hustle and bustle going on at a show, so it’s important that you have a strategy in place to ensure you make the most of
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Your marketing plan shouldn’t stay stagnant for years and years. You need to adapt to new trends, learn from mistakes and take advantage of new technology tools and platforms if you want to be successful over a long period of time. To learn more about evolving your marketing strategy, here are some recent tips and
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5 Ways That Audio Technology Has Changed Since the Early 2000s The field of audio technology has experienced remarkable growth since the 2000s, particularly with the significant rise in high-tech devices recently. Various new advancements like Spotify and other streaming platforms have completely transformed audio technology and the way people create and consume content. The
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