Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development. From a […]
Winning the social media marketing game Read More »
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees
5 Tips to Choosing Your Winning Business Domain Name Read More »
Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by
The myths that keep you from winning on Amazon Read More »
The old adage “slow and steady wins the race” might be very apt for how banks have approached P2P payments. While Millennials were flocking to Venmo and the Cash App to split restaurant bills and pay one another back for other purchases, FIs were locked in their walled gardens, often limited to allowing P2P transfers
As Banks Promote Zelle, They Start Winning the P2P Race Read More »
I caught up with 2012 Olympic gold winner for the Women’s 100 meter Carmelita Jeter at BPM’Online’s user conference, Accelerate, yesterday in Boston. And her being the fastest woman alive having run the second fastest 100 meters ever in women’s history, that’s the only way I would’ve ever caught up to her … After her
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 9 in 10 people are more likely to trust brands that support social causes, but your passion for the project has to be genuine. Enter the One World Play Project, a B-Corp that partners with brands, NGOs, and others to
Whether you are a blockchain company or a restaurant, a PR strategy can help you gain awareness, build credibility, and can open the door to new partnerships. Many blockchain companies know they need PR but are often unsure how to start or how to craft a strategy. Working on marketing efforts for companies in the
Blockchain PR Is a New Wild West. Here Are 3 Tips to Plan a Winning Strategy Read More »
12019 / Pixabay It can be disappointing to receive a small part of a customer’s business when you are hoping for the lead role. Winning larger deals gets a lot of focus in sales, but sometimes large deals are hidden in small packages. Savvy actors often parlay a small or one-time roll into a bigger
The Hollywood Secret to Winning Larger Deals Read More »
I was devastated. I had just completed a test and the results were in. And they weren’t good. Not what I wanted or expected. But it wasn’t an ordinary test. It was the standardized “IQ” test developed by Alfred Binet in the early 1900’s that many of us have had to endure. The findings had
The Winning Mindset That You Need for Success Read More »
Spring is here and another baseball season is underway! Baseball is known as America’s national pastime because there’s something uniquely American about it—it’s a game of teamwork, discipline, attention to detail, and perseverance in the face of failure. In the same way, baseball is a lot like sales! And if you’re trying to build a
Why Building a Great Sales Team Is Like Building a Winning Baseball Roster Read More »
