If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews for local businesses. Today, I’m not here to bang that particular drum but to take a deeper look into how gender can play a role in consumers’ behaviors around online reviews. […]
Do men and women value online reviews differently? Read More »
As inconceivable as it may sound, women entrepreneurs needed a man to co-sign their business loan up until October 25, 1988; that is a mere 30 years ago. The absurdity of this practice is highlighted in a case where a divorced woman who didn’t have her husband present had to have her 17-year-old son co-sign
The History of Women Entrepreneurs (INFOGRAPHIC) Read More »
The business world is booming across the globe and America is leading the way with 30 million registered small businesses in operation across the country. Why is business so hot right now? Because the economy is on fire. Consumer confidence is up, unemployment is down, and people are spending money. All of that means tremendous
5 Excellent Job Interview Outfits for Women That Will Help You Stand Out Read More »
Women starting their own businesses have a vested interest in improving their SEO ranking and as a result, their bottom line. The majority of traffic that arrives at any website will be via search engines like Google. So it’s essential for any business website to appear as highly as possible in the search results of
Tips for helping women in business boost their SEO ranking Read More »
Today is International Women’s Day! The growth of women-owned businesses is larger than it’s ever been, with a surge that really took off in 2016. In fact, 2016 might have been the best year to-date to be a woman in business. Forbes reports that women-owned companies increased by 18% between 2007-2016: the strongest peak then was in
50 Incredible Women in Marketing to Follow Read More »
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the
The growing force of women in tech Read More »
The 2018 Megaphone of Main Street: Women’s Entrepreneurship Report from SCORE reveals women in different demographics start businesses for a variety of reasons. When it comes to millennial women, the report says 27.8% of them do so because they see an opportunity. An almost identical number of baby boomers, 28.2% said they started a business
Nearly 28% of Millennial Women Start a Business Because They See Opportunity Read More »
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that
17 marketing campaigns with a positive message for women Read More »
Each episode of #wcwSTEM profiles a female role model in technical fields like engineering and research. Source link
Facebook, MTV Stream Ad Council's IGTV Series on Women in Science Read More »
Bumble is launching their app in Inda with the help of its new investor and brand ambassador actress Priyanka Chopra. The actress should help Bumble India get off to a fast start, having already announced it to her 23.6 million followers on Twitter. Welcome to the Bumble family! 💛🇮🇳 @priyankachopra https://t.co/QJLERqG2dZ — Bumble (@bumble) October
Launching in India to Further Empower Women Read More »
