Contrary to popular belief, fear isn’t the strongest motivator. 81 percent of respondents to Glassdoor’s Employee Appreciation Survey said they’re motivated to work harder when their boss shows appreciation for their work. In contrast, only 38 percent said they work harder when their boss is demanding. Just 37 percent said they work harder because they fear losing their job. […]
One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness to do the work necessary to improve processes. It started with asking the question, “Why can’t we do this better?” And sometimes it started by someone telling me, “You must do this better!” The point
GDPR won’t kill you. It’ll make you stronger Read More »
People analytics is growing at an astounding pace, with organizations around the world pouring more and more resources into it every day. According to Ben Waber, founder and CEO of Humanyze, what we’re seeing now is just the tip of the iceberg. I first met Ben in Madrid when we were both speaking at a
Your Organization Won’t Survive Without People Analytics, But There’s A Dark Side Read More »
The list of applications goes on and on. And it’s easy to see why there’s so much anticipation. But if we really could let machines (or, more accurately, algorithms) make all those decisions, and take all those actions, and basically manage all those systems, would that cost us our jobs? I don’t think so. I
3 Reasons Why AI Won’t Steal Your Marketing Job Read More »
Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing customer base, you’ll
Customer Acquisition Strategies That Won’t Break the Bank Read More »
Usefulness Content Freshness “Fast Focus: A Quick-Start Guide To Mastering Your Attention, Ignoring Distractions, And Getting More Done In Less Time!” is a guide to hacking focus. Instead of relying on willpower, an overpriced guru, or yet another book, “Fast Focus” helps readers identify and eliminate
With Fast Focus, You Won’t Have Time for Procrastination Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode In this final regular episode, Robert ponders the nature of doing nothing (and doing
Why Won’t CMO’s Consider Buying Media Companies? Read More »
With U.S. President Donald Trump being a big fan of Twitter, and its capacity to deliver his message direct to the public, various Trump tweets have caused significant angst – particularly barbs like this directed towards hostile foreign leaders: Just heard Foreign Minister of North Korea speak at U.N. If he echoes thoughts of Little
Here’s Why Twitter Won’t Ban Donald Trump, or Remove His Tweets Read More »
Publishers and content creators may soon be facing a new challenge if they want to broaden or even maintain the organic reach of their Facebook posts. The Facebook is currently testing out new changes that will drastically alter the way its news feed works. And it may not be a good change for publishers at
Facebook Tests Splitting Its News Feed but Insists It Won’t Be Rolled Out Globally Read More »
Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you are aware, ad extensions are the extra bits of information
3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) Read More »
