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Why Keyword-Driven Content Won’t Rank Your Startup (& What to Write Instead)

No, keywords aren’t dead. Yes, they are still important. But keyword-driven content isn’t for everyone or every business. In fact, as a startup or a new business, keyword-driven content is likely a waste of time and money. Here’s why and what you should be writing instead. Your Domain Authority & Link Profile Are Crap This […]

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If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO

“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive. I think

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Why Chasing Trends on Social Media Won’t Move the Needle

As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Unfortunately,

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25+ Google Tricks (Guaranteed You Won’t Know All of Them!)

Think you know everything Google is capable of? Think again. Google is so much more than a search engine. You can use it as a unicorn tool do everything from converting currencies to tracking your physical location, all without ever leaving the confines of Google. Keep reading to discover Google tricks, including lesser-known hacks, time-savers, Easter eggs and search shortcuts. Google

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