White elephant, sometimes referred to as Yankee Swap, is a popular game for groups around the holidays. It involves everyone bringing in a wrapped gift of around the same value — usually something fairly funny or entertaining. The gifts are placed in a central location with participants sitting around them. Then you go around the […]
20 White Elephant Gift Ideas Your Staff Won’t Want to Pass Up Read More »
Have you ever wondered what causes some companies to earn free publicity from customers who gush about them? Meanwhile, countless brands toil away in obscurity hoping someone will notice them. The difference? Talk triggers. These are the qualities that spur word-of-mouth marketing. They are the talkable parts of your brand. This differentiator could be as
Most business cards are boring as hell. A small slip of paper with some numbers and text on it, that we’re supposed to hold on to and reference later? Count me out. I don’t even keep receipts, and I technically pay for them. Business cards are boring. They just are. We hand them out at
How to Get a Business Card Design People Won’t Throw Away Read More »
Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say content with data is more trustworthy than
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research] Read More »
For professional content providers, clients can sometimes be an obstacle to creating quality content. Sometimes the client has a process requiring lengthy approval chains. The client may want to write for themselves, yet can’t seem to write or commit to a topic. How do you help clients through these roadblocks? In The Beginning Like any
Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes. Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where
Rookie link-building and content outreach mistakes you won’t make twice Read More »
The MarTech® Conference is coming to Boston October 1-3. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don’t miss your chance. See what’s in store for you: Psst… Need budget approval? We’ve made it
Hurry, lowest rates for MarTech won’t be around for long! Read More »
Have you ever experienced that feeling when you encounter a new piece of information that completely shifts your understanding of the world around you? Whether it’s a great book, an enlightening movie or a blog post with a fresh perspective you’d never considered, those moments are at the core of all great learning experiences. As
When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search. But what’s one form
Why I Spend $16,302 Each Month Producing Content That Google Won’t Rank Read More »
Almost eight years ago I registered a domain name with the hope of building a “hub” for bloggers and maybe writing about a few things I’d learned through blogging and online marketing. I had absolutely no idea how that one website would end up changing my life forever. And it’s with all those memories in
