At some point (probably soon after you launch your blog) you’ll want to start using images. You probably already have some of your own images you can use: a photo of yourself for your About page, or a photo of your workspace, home, garden, or whatever’s relevant for your blog. But when it comes to […]
How to Find Images for Your Blog That Won’t Get You Sued Read More »
The grass always looks greener on the other side. If you’ve been doing this blogging or Internet marketing thing (or freelance writing, in my case) for some period of time and you’ve managed to achieve some level of modest success at it, you’ve likely had friends and acquaintances come up to you and say “how
As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites? Even if the
Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots
How to Find a Writer Who Won’t Kill Your Content Read More »
Performance reviews are starting to evolve. The time-honored tradition of annually evaluating your employees in terms of productivity, improvement and goal achievement remains a touchstone for millions of businesses, but the way they’re adopting and executing these evaluations is being reformed, thanks to new trends and technologies dictating the new standard. So how are performance
Performance Review Smackdown: Why Traditional Employee Feedback Just Won’t Work Anymore Read More »
Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long as Facebook delivers results, advertisers aren’t going anywhere. Revelations that Cambridge Analytica exploited Facebook’s data policies made this a bad week for the social giant: I can’t predict what investors or regulators will
Advertisers didn’t leave YouTube, and they won’t leave Facebook Read More »
Blogging is now a legitimate career option for millions of people around the world who want to do something different with their life. But, as with any non-traditional work, you have to be prepared for the fact that people won’t understand, and some people will down right try to talk you out of it. This
Your Family Won’t Understand Your Blogging Career Read More »
Why do so many business owners think that if you posting something on social media, people will flock to you, bang down your door, and buy everything you’re selling? Build it (or post it) and they will come is not accurate anymore, especially in 2018. So why is all the focus put on what is
You Won’t Get Anywhere by Just Posting on Social Media Read More »
Being tech-savvy is fundamental to functioning in today’s highly connected world. A new survey commissioned by Verizon Telematics and carried out by KRC Research highlights the extent of this example as it reveals 2 out of 3 customers said they would not hire a service contractor who is not tech-savvy. Service Professionals Are Expected to
Which side are you on? What do you think? In business, as in politics, having a clear point of view is one of the best ways to demonstrate authenticity from a branding standpoint. Think about Patagonia, Ben & Jerry’s, or Toms Shoes. They’ve made their values crystal clear and it’s only increased their popularity. Having
The Formula for Marketing Success Requires 1 Thing Most Businesses Won’t Do Read More »
