AdrienBe / Pixabay It’s pretty much a given that most people like to take vacations. They give people a break from everyday routines at home as well as needed rest and relaxation from work. What’s more, vacations offer stress relief and improved mental and physical well-being. But there is a downside to vacations for the […]
How Virtual Assistants Can Keep Work from Taking Over Their Vacation Read More »
The third annual report dedicated to telecommuting shows a growing trend toward working remotely among American workers in a variety of industries. According to the report, more industry segments now offer some form of remote work arrangement to their employees, either full or part-time. Advertisement 2017 Virtual Vocations Year-End Report and Telecommuting Statistics The 2017
UPDATED! This post has been updated for 2018 to help you get the most out of Twitter Ads! As far as marketing topics go, PPC is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to
I’m a fan of Uber CEO Dara Khosrowshahi. In a few months, he’s worked hard to transform Uber’s image from a company known for bad behavior to one that is eager to learn from its mistakes and play nice with others. But a recent tweet from Khosrowshahi threatens to destroy the image he’s worked so
Uber CEO single insulting tweet destroy months work major lesson emotional intelligence Read More »
Some 69% of senior business executives say they think the term “workforce” will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems. The report was based on data from a survey conducted in 2017 among 845 senior executives who work for firms in the financial services, insurance, manufacturing,
Executives: How AI and Automation Will Change Work Read More »
A new partnership between Cisco, Apple, Aon and Allianz seeks to protect small businesses from the growing threat of cyberattack. The threat to small business is growing, with around 43 percent of all cyber attacks squarely aimed at this segment. The Cisco, Apple, Aon and Allianz Cyber Security and Insurance package was established so small
February 26, 2018 Facebook Lookalike Audiences have become an essential part of jump-starting, re-starting, and expanding any Facebook campaign. In this post, you will learn the why behind lookalike audiences: Why are they needed? Why do I need to use this black box of targeting? You will also learn how they can help your Facebook
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We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content
Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018 Read More »
In Mark C. Crowley’s exceptional book, Lead from the Heart, he gathered a mountain of research data to answer the types of questions that have plagued managers for decades: Why aren’t my workers more engaged in their work? How do I get the best out of my employees? How do I motivate them to go above and beyond? The
If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a
