How well is your social media strategy working for you? Everyone knows that when used effectively, social media can be a powerful asset. But, there’s a vast difference between causally posting a blog article or two and a well thought out social media marketing strategy. Previously, I outlined a simple how-tosocial media playbook for small […]
I don’t know why the word “solopreneur” is in our lexicon. Nobody can physically do it all by themselves and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period. You know the stats – 80% failure rates for small businesses, 70%
If you’ve ever done any research into digital marketing or, perhaps more likely, have been approached by digital marketing companies wanting your business, you’ve probably come across two acronyms over and over: PPC and SEO. These two tools can have an incredible impact on your small business when used correctly. But that’s the trick: using
The Marathon and the Sprint: How SEO and PPC Work Together for Small Businesses Read More »
I’ve spent years only sending a weekly blog post to my list. In 2017, I’m experimenting with using more email marketing strategies in my business. After all, it’s time to make money from products like digital courses and group coaching programs. The result so far is that more email marketing has led to more money
Is it Time to Adopt the Millennials Work Life Balance Approach? We have found that of all the generations mixed in the employment pool for 2017, the Millennials are the recipients of the most negative comments from their co-workers. Perceptions and comments I have heard are: “They are lazy. They only care about themselves. They
What You Can Learn From Millennial Employees about Work Life Balance Read More »
High Point, NC (PRWEB) September 06, 2017 Novomotus, Inc, a digital marketing and SEO company, announced today that they were making a transition from privately contracted work to publicly available services. This announcement comes after having worked for several years exclusively for a small number of clients under tight NDA contracts. The marketing services
Novomotus SEO & Digital Marketing Agency Begins Public Client Work Read More »
Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting on the impact of my team’s marketing efforts and dedicating resources toward the activities that drive the business. Our customers have the same imperative, which is why they invest in
Understanding how marketing and sales work together Read More »
If you’re feeling unmotivated at work lately, there could be a number of reasons why. You might be burnt out. You might be in a job that’s not the right fit for your skill set. You might be going through a rough patch at home that’s affecting how you’re feeling at the office. But if
If Your Job Isn’t Tied to This One Thing, You Won’t be Motivated at Work. Read More »
According to Cornell University psychology professor Dr. Thomas Gilovich and colleagues Dr. Amit Kumar (University of Chicago) and Dr. Matthew Killingsworth (University of California), “Experiential purchases (money spent on doing) tend to provide more enduring happiness than material purchases (money spent on having). Waiting for experiences tends to be more pleasurable and exciting than waiting
This Is the Best Way to Engage Millennials at Work Read More »
If I look back at the key products and services I’ve created, they’ve all been influenced by productive groundwork done while travelling. Australia is a long way from most places, so when travelling to places like the USA, there are plenty of hours on the plane that can be filled with deep work. I realise not everyone
