Work

How Does the LinkedIn Algorithm Work for Posts?

One of the most powerful elements of LinkedIn is the connections you’re able to make with other professionals, along with the relationships you maintain through the platform. The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of your network. The equation here might seem obvious, but what […]

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Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy

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Twitter Marketing: 7 Surprising Tips that Actually Work

Twitter’s potential as a marketing channel maybe clear, few people approach the platform with the right strategy. What works on Facebook needn’t apply to Twitter, as the dynamics of both of these platforms are diverse. Twitter is a great social platform to connect with your audience real time, initiate important conversations and turn them into

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Web Design Students Work for More Than a Grade—They Work for Clients

July 20, 2017 | 3:30 p.m. Lindsey McAlpin ’18 rests her head in her hands, frowning slightly as she stares at varying shades of gray on her pink MacBook Air. Only four days separate her from presenting her finished product—a fully functioning, professional website—to Nancy Brule, owner and operator of Marco’s Acres farm. Before McAlpin—a

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How to Free Up More Time In Your Work Week

Marketing Podcast with Mandi EllefsonPodcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of

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