Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome […]
Cornerstone analysis to help you create your best articles • Yoast Read More »
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. A while back we released Yoast SEO 9.0. This was a huge release for us, as we made our SEO analysis smarter. Thanks to something called stemming, i.e.
Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. Today’s roundup highlights some useful WordPress plugins. They’re either new, or have recently been updated with interesting features. From A/B testing to profiling and more… And of
Plugin tips for A/B testing, profiling and more! • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And
What is structured data? • SEO for beginners • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer –
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. The definitive guide to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2019!
WordPress SEO Tutorial • The Definitive Guide • Yoast Read More »
Iris Guelen Iris Guelen is a Junior Web Editor at Yoast. She writes and optimizes blog posts and works on the Yoast newsletter. You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also
What is the difference between a keyword and a keyphrase? • Yoast Read More »
WordPress’ Yoast (yoast.com) is a plugin that can help you optimize your website content. Yoast creates fields on the back end of your website where you can identify keywords and write metadescriptions. Metadescriptions are the little narratives that show up on search engine results pages (SERPs) right below the link to your website. You can control
