It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were […]
Journeys, AI-driven results and visual search • Yoast Read More »
After introducing a slew of new features, an improved meta box, and fully supporting Gutenberg in the previous three releases, it’s time to take a little breather with Yoast SEO 8.3. That’s not to say that this release is nothing but fluff — one look at the changelog will make you think twice. This release
I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy
Check your image search traffic in Google Analytics • Yoast Read More »
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ.
How to build an FAQ page with Gutenberg and Yoast SEO • Yoast Read More »
SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore
Great news: you’ll get a 15% discount on any Yoast Academy training course or bundle if you get it now! Why? Because we have an anniversary to celebrate! Exactly three years ago, we launched Yoast Academy with our first training: Basic SEO. Now, we have a full-fledged Academy with 9 awesome training courses. Thinking about
Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to
Hiding images for Pinterest in your posts • Yoast Read More »
WordPress is open source. Yoast SEO is open source. At Yoast, we’re open source fanboys (and fangirls). We’ve talked about it, we’ve written about it. And still, lots of people do not know why open source is so unique. Most people do not even know what open source software is or how it’s made. That’s
For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog
