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Automatically add structured data with Gutenberg content blocks • Yoast

Announcements, Software Releases & Updates, WordPress, Yoast SEO Plugin for WordPress / Good To SEO

While we’re still only at the start of the Gutenberg adventure, we’re presenting an awesome, brand-new feature for the new WordPress editor today. Meet the Yoast SEO structured data content blocks! The content blocks automatically add valid structured data code to the content that is added to these blocks. Our initial line-up consists of How-to […]

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Secondary dimensions in Google Analytics • Yoast

Analytics, Google Analytics / Good To SEO

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to

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writing content with the inverted pyramid style • Yoast

Content SEO, Content Writing / Good To SEO

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. Don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some types

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How to use video testimonials? • Yoast

Ask Yoast, Content SEO, ecommerce, Testimonials / Good To SEO

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials

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New tactics to improve your Facebook reach • Yoast

Facebook, Social Media / Good To SEO

Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and

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What if people copy content from your site? • Yoast

Content SEO, Duplicate Content / Good To SEO

It can happen to you: other people copy content from your site and republish it on their own site. You have gone the extra mile to write an awesome article for your website, when, all of a sudden, another website takes possession of it. It can be frustrating to see this happen, and it happens more

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Are content blocks the future? And, what’s the benefit for SEO? • Yoast

Announcements, Gutenberg, Interviews, Schema.org, WordPress / Good To SEO

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks.

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Four ways you could benefit from a Yoast SEO certification • Yoast

SEO basics, Yoast Academy / Good To SEO

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO certification, really? Does it make

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Google Ads and organic rankings • Yoast

Analytics, Ask Yoast / Good To SEO

It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something

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