Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes […]
7 keyword research mistakes you should avoid • Yoast Read More »
Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview.
Gutenberg part 2, introducing the snippet preview • Yoast Read More »
I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with,
Writing great social media content for your blog • Yoast Read More »
We’ve said it time and again: site speed is a crucial aspect of your SEO. That’s why we often write about site speed tools, speed optimization, and other things you need to know to make your site lightning fast. One factor in site speed is image optimization: on most sites, images will play a part
As of today, there’s finally an online Yoast Academy training course on a crucial aspect of SEO: keyword research! We’re so excited! And judging from the comments we got when we announced the training course, so are many of our visitors. And you should be, as well! In the Keyword research training, you’ll find out what
In the week of August 1st Google rolled out a “broad core algorithm update.” We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the end, this is pretty much a zero-sum game. We’ve
Google’s Medic update, and how to deal with it • Yoast Read More »
In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. What’s a slug? A slug is the part of a URL which identifies a particular page on a website
What is a slug and how to optimize it? • SEO for beginners • Yoast Read More »
This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to
3 exercises to have more fun with Google Analytics • Yoast Read More »
It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has all the functionalities you need. So, imagine you’ve finally found a theme you like, that answers all your needs, only to realise you’re not happy with the way it generates
Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal
