A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach then serving them an annoying, user experience breaking 404 message. Redirects […]
Keyword density is the number of times your focus keyword occurs on a web page, compared to the total text of that page. If you write a post for your blog, you should have thought about what keyword you want to rank that post for. In our Yoast SEO plugin, that keyword is what we call
Affiliate marketing is a means to monetize your blog or website. You can recommend products on your site with a trackable link from your affiliate partner, or put that link in an ad. If someone clicks on the link and buys a product through your site, you’ll get a commission. Especially if your site has
Creating landing pages for affiliate marketing • Yoast Read More »
Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one? I’ll tell you all about it in this post! What
Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO
A successful link building strategy in 6 steps • Yoast Read More »
The snippet editor is one of the core pieces of technology in Yoast SEO. It helps you build snippets that truly stand out in the search results to get you traffic. To make this vital piece future-proof and to update it with new features, we needed to rebuild it. In Yoast SEO 7.7, you’ll find
New snippet editor & better snippet variables • Yoast Read More »
Don’t you ever just wonder which pages people look at after they land on your site? How do people click through your website? How do they navigate? Questions like these can be answered with the use of Google Analytics. In this post, I want to show you a very cool feature called: Users Flow. What is
Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO
YoastCon 2019 is going to be epic. On February 7 & 8, we’re hosting Europe’s best SEO and marketing conference in the Netherlands! It’ll take place in the Vereeniging in Nijmegen, just around the corner of our Yoast offices. Let me tell you all about our amazing speakers and the chock full schedule we’re currently
Today, Yoast Academy is proud to release an all-new SEO course: Basic SEO. If you want to learn how to make your site rank high in Google, there’s no way around it: Take our Basic SEO training and start working seriously on your SEO. It teaches you exactly how to tackle the key aspects of
