Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? […]
Two weeks ago, Yoast SEO 7.2 brought a solid update to the import features of the plugin. In Yoast SEO 7.3, we’ve expanded this improved importer with a slew of newly supported plugins you can import your data from. Find out which plugins we support in this post. But of course, there’s more! Importing from
Keyword research is your first step in optimizing your website for certain keywords. Without keyword research, you might find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in the search result pages just like that. There is a variety of factors you have to take into account when
Podcasts are a popular medium these days, as a great, relatively low-cost way to engage with your audience. You can make a podcast about every subject imaginable: science, health, arts & culture, family life, news and technology, to name but a few possibilities. At Yoast, for example, the Yoast academy team releases an internal podcast
Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this
Crawl errors occur when a search engine tries to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your website and starts
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term
You might have felt some tremors in the WordPress world. There is something brewing. Something called Gutenberg. It’s the new editing environment in WordPress and the impact it’s going to have will be massive. Some welcome it with open arms, while others are critical. There is also a large group of WordPress users who don’t
Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors,
Preparing for the General Data Protection Regulation (GDPR) • Yoast Read More »
Gutenberg is coming. It’s a really big thing in the world of WordPress. At Yoast, we are really busy making sure our Yoast SEO plugin integrates nicely with the new editor. So we talk and think and a lot about Gutenberg. But as a writer, I didn’t really use Gutenberg yet. And this made me
