Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? […]
We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up.
Variables have become a staple of Yoast SEO. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Here, we’ll take
Rian Rietveld and Andrea Fercia are two heavyweights in the WordPress accessibility community. Both legends are joining us at the YoastCon SEO conference on November 2, 2017. For this joint interview, we asked them a couple of questions about the current state of accessibility, common implementation mistakes and how to start with the right mindset. Of course,
Interview YoastCon speakers Rian Rietveld & Andrea Fercia • Yoast Read More »
At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and
False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why
SEO copywriting for multilingual and multi-regional sites • Yoast Read More »
Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose
How to choose keywords that’ll attract traffic • Yoast Read More »
When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be
How to properly delete a page from your site • Yoast Read More »
A couple of weeks ago, Yoast hired you as a freelancer to expand the work you do on WordPress core. Can you explain this move and what it enables you to do? And what do you hope to get out of it personally? For some time now, I have been working on WordPress core in
5 questions: Alain Schlesser – WordPress Core Contributor • Yoast Read More »
Making local search reflect offline reality As one of the most pervasive companies on the planet, Google has as much data about our behavior as any company in human history. They’ve been slower to use that data to inform local search rankings than many of us might have guessed, but recent company announcements and algorithmic
Ranking your local business part 8: Behavioral Signals • Yoast Read More »
