Running a business with success is far easier
if your clients can quickly locate and find you across different search
engines. In fact, optimizing your local SEO on White
Pages, Yellow Pages, Yelp, Google Places, and other similar platforms, can help
make your real estate business more visible locally.
Practical and purposeful search engine
optimization gives your brand the online presence it needs to attract the right
audience. More importantly, SEO helps the entire world see your business.
Still, everything begins on a local level, and
most businesses target their customer base locally – the city they’re located
or near that location.
Local SEO is essential for those businesses.
Marketing tactics are rapidly changing, which requires firms to think fast and
develop new strategies with each new change.
This is mostly because of the ever-increasing
expansion of the e-commerce industry. This expansion inevitably led to SEO
becoming increasingly important for businesses in their fight for dominating
the online business landscape. SEO has been important for some time now, and
it’s the fastest-growing
trend of digital marketing in 2019.
With that in mind, here’s how local SEO can
help change the tide for your business.
What is local SEO?
Every
business depends on customers. If they can’t easily find you in real life, they
will lose interest in the blink of an eye. Now, finding you alone isn’t enough;
you need an effective way to drive more visitors to your local shop.
Well, local
SEO is the answer.
The main
goal of local SEO is optimizing your website so that potential prospects near
your location can find out about you and find you. Here are some impressive
statistics to contemplate on:
- 46% of the searches on Google have a local intent
- 72% of online users who make local research tend to visit nearby
stores - 50% of mobile users visit a local store
- 28% of searches for an item in a local shop result in the
real-life purchase
Local SEO
includes optimizing your website according to your store location, address, and
city name.
Now, the
most recommended local SEO strategy would be to start optimizing in your
service area but, more importantly, to include nearby towns and cities as well.
This goes
especially for businesses that offer a unique set of services or products that
are otherwise unavailable in the area.
This is a
perfect move to attract wider audiences from nearby urban areas and increase
your reach. Standard SEO and local SEO are pretty much similar with one
difference – local SEO optimizes on a local level while standard SEO works on a
general level.
How to use local SEO
According to Nuclear Networking, a local SEO specialist in Denver, local SEO helps
maximize your online real estate.
“Sync and update your business information across 60+ relevant search engines in mobile and web. We register your business location and relevant info on every major online mapping service. We help you optimize search and gain listings priority within secondary channels, and we help enhance your listings with corresponding information.”
By using local SEO, you can drive more traffic
and run live campaigns to establish an online presence. It gives you a
tremendous competitive advantage by optimizing your listing on every reputable
online mobile app, social media channel, map, and search engine.
Position your business where potential
prospects do their searches. Nowadays, customers are looking for trustworthy
brands. You can use local SEO to build brand credibility by making your
business a reliable source online, getting positive feedback and testimonials,
generating online conversations, and providing viable information on your
website.
Local SEO is
based on three basic principles:
- Proximity – vital local SEO factor. It’s the distance between the
searcher and your store. - Relevance – Google and other search engines measure the relevance
of your business based on specific search queries. - Prominence – use related articles, links, citations, and customer
reviews to gain credibility and build your brand.
Local SEO
process includes the following steps:
- SEO analysis
- Performance measurement
- Onsite analysis
- SEO metrics and security
- Competition analysis
- Ad copy
Conclusion
Local SEO allows you to get the most out of
your business on a local level. More importantly, it also enables you to promote customer engagement by giving
you useful tools to generate positive customer
reviews and create brand trust and credibility by establishing a healthy
relationship with your target audience.
The higher the online
presence locally, the better the results. By fully understanding how local SEO
works, you can take your business to a whole new level.