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The importance of customer experience is changing marketing landscapes. No brand wants to miss out on an opportunity of a positive customer review or rating.
Tools monitoring social media can collect and filter product and service review mentions. But the advent of social media listening tools takes data collation to the next level. These tools analyze data based on customer moods instead of audience engagement and mention numbers. Hence promising better customer insights.
Talkwalker is a major social listening and allied analytics software provider company.
Talkwalker, And its origin.
Talkwalker is into Social listening and providing relevant analytics through its Software Services. Founded by Thibaut Britz and Christophe Folschette, they believe in empowering brands through optimized communication efforts. From their first attempt to analyze German Blogs, they are now into providing end-to-end solutions to brand promotion needs. With AI-Based technology, Talkwalker helps brands analyze and monitor real-time online conversations. Their easy to use platform makes measuring, protecting and promoting brands worldwide look like a cakewalk.
Why Talkwalker?
At Talkwalker, data and analytics are provided based on the languages and the sources the data is pulled from. With an analysis of over 187 languages, they currently pull data from more than 150 million websites, the majority of which include the most prominent social media websites. It is the only company to provide a video logo recognizing tools to its clients. With a clientele of more than 2000 global clients, their culture of innovation stands out in providing cutting-edge technology and tools in the industry.
A Talkwalker Tale to Tell
Hong Kong Airlines was once able to turn a pricing issue into a massive promotion campaign on social media by acting immediately on grievances posted online. As per Hong Airlines GM, being able to see things that are happening on social media in real-time helps them to stay prepared and informed. Thus enabling timely decision making and communication.
Video Recognition; How does it help?
Talkwalker helps brands record all instances where they are mentioned, and the videos with their logos are shared. Videos make a significant share of online content. With logo recognition, customers can now identify hidden mentions of their brands to measure their outreach.
Customer Concerns and Expectations.
Talkwalker users can integrate data from multiple sources. AI-Driven technology has made it easy to analyze everything from a positive or negative sentiment to irony or sarcasm.
At times, customers who learn about this technology question if this is some spying on them. At Talkwalker, Privacy of the end-users is of prime importance and is taken seriously. And there is no intent to access any personal data. Only the data in public visibility is used, which means user reaction to brands and products.
Talkwalker and The way ahead.
Talkwalker is constantly innovating and integrating with social media platforms that matter. They are continuously evolving with new features and releases. They will soon release their Social Media Trends Report 2020, presenting deep insights on things that are going to matter in the coming year.