The past ten years have also seen scrappy start-ups grow up and formalize work that has been done for free in the past by users. Spotify now hires playlist curators around the world, though that job technically existed before 2009. (Starbucks has been paying people to curate store playlists for over 20 years!) But one music-related job that is certainly newer: lyrics associate at Genius. Founded in 2009 as Rap Genius, the website initially relied on users to annotate music lyrics. As the company grew, however, they began to focus on creating original content and hired music writers to work in-house. Today, there are six lyrics associates on staff. The primary responsibility of lyrics associates, based on old job listings, is to transcribe new releases quickly, and to ensure any crowd-sourced lyrics are accurate.