Marketing can play a key role in a company or product’s success. Whether you’re a beginner marketer or a seasoned pro looking to expand your toolbox, a well-chosen online marketing course can help you advance your career and boost whatever you’re trying to boost commercially. Let’s take a closer look at the best online marketing classes. But before the reviews, let’s see how to pick the marketing class that suits you.
Quick Look: Best Online Marketing Classes
What Makes a Great Marketing Class?
There are many factors that contribute to the quality and desirability of an online marketing class. However, the instructor’s knowledge and reputation, specific skills taught in the course, and price/value are the key factors to consider.
Instructor’s knowledge and reputation
When you find a desirable course, you should first check out the instructor conducting the course. You should inspect his or her reputation in the marketing field and whether they’re really an expert or otherwise.
While you’re at it, it would also be a good idea to check student reviews and course ratings. If there’s anything fishy going on, you’ll spot it right away.
Specific skills taught
After you’ve established that the course is led by a credible and competent instructor, you should investigate whether the particular course covers the skills that you want to learn or expand on. If you want to learn social media marketing, for example, you should invest in a course that covers the appropriate platforms and networks. Likewise, if you’re a game developer, you might want to look for an authoritative course on game marketing.
Price
Finally, you should consider the price of each course that passes the previous two rounds of selection. Compare all the courses in your shortlist to make sure you’re getting the most value for your money.
The Best Online Marketing Classes
The courses reviewed below were selected according to the criteria represented in the previous section. Here are the best beginner, intermediate, and advanced online marketing classes out there.
Best Online Marketing Classes for Beginners
1. Marketing Fundamentals
- Who’s it for? Beginners
- Price: On Sale
If you’re a complete beginner or you’ve only recently landed your first gig as a marketer, you might want to take a look at the Marketing Fundamentals course. This is a beginner-level course that will teach you the basics of marketing.
The course was created by the staff of Jobs University LLC and is available on Udemy. It has an average rating of 4.6 stars from 1,170 ratings and around 12,500 students have taken the course since its introduction.
In this course, you will learn about the basic terminology and concepts of marketing, its position and role within a company, buyer personas and how they work, and more. Since it is a 101-level course, there are no special prerequisites.
The course is made up of 60 minutes of video lessons, 25 downloadable resources, and 2 articles. The course costs $19.99.
2. Seth Godin on Presenting to Persuade
- Who’s it for? Beginners
- Price: On Sale
The Seth Godin on Present to Persuade course is a beginner-level course on marketing. It was created for novice marketers looking to increase the impact of their PowerPoint presentations. However, instead of teaching about slides and transitions, the course focuses on your interaction with the audience during the presentation.
The course was created by the famous marketing guru and speaker Seth Godin and you can find it on Udemy. It has an average rating of 4.3 stars from over 2,200 ratings. The course has sold more than 7,000 times and it was last updated in 2017.
The course contains 60 minutes of online video lessons conducted and narrated by Godin himself. It costs $29.99 and the standard 30-day money-back guarantee applies to this course.
3. An Introduction to Games Marketing
- Who’s it for? Beginners
- Price: On Sale
This course is for independent developers and small companies that don’t have the means or the budget of an A-list studio. It focuses on the go-to-market approach and covers its basics.
An Introduction to Games Marketing can be found on Udemy and has an average rating of 4.4 stars from 100+ ratings. Since its inception, around 580 students have taken this class. The requirements include familiarity with games terminology and involvement in the games industry.
The course is made up of 1 hour of video lessons and 5 downloadable resources. The certificate of completion is included in the price and if you decide to enroll, you’ll also get the 30-day money-back guarantee.
1. Amazon Affiliate Marketing + SEO
- Who’s it for? Intermediates
- Price: On Sale
Those involved in Amazon’s affiliate marketing programs know that there’s much more to it than pasting affiliate links on your site and social profiles. If you’re interested in how the entire system works and how to make real money off it, you might want to take a look at the Amazon Affiliate Marketing + SEO course.
The course was created by SEO Academy and you can find it on Udemy. In this course, you will learn what the Amazon affiliate marketing is, how to pick an appropriate and lucrative niche for your affiliate channel or site, what Silo architecture is and how it works, how to build strong affiliate sites, and more.
The course contains over 18 hours of video clips and lessons, 71 downloadable resources, and 14 articles. The full price of the course is $29.99 and it includes a certificate of completion.
2. Copywriting Secrets – How to Write Copy that Sells
- Who’s it for? Intermediates
- Price: On Sale
Copywriting is an important branch of online marketing. If you’re interested in mastering copywriting, the Copywriting Secrets – How to Write Copy that Sells course might be the one for you.
The course was designed and put together by Len Smith and Sean Kaye and it’s available through Udemy. It has an average rating of 4.4 stars from 3,600+ ratings and was last updated in April 2018. Around 32,000 students have taken this course.
In this course, Kaye and Smith teach copy structure and how to write persuasive sales copy, how to leverage a product’s features and advantages, avoid common mistakes and pitfalls, use emotions in B2B articles, write strong CTAs, and more.
The course is made up of 3 hours of video lessons, 44 downloadable resources, and 2 articles. The enrollment fee is $89.99.
3. 2019 YouTube Marketing & YouTube SEO to Get 1,000,000+ Views
- Who’s it for? Intermediates
- Price: On Sale
YouTube is among the most powerful social media sites around and one of the biggest marketing platforms on the web. The 2019 YouTube Marketing & YouTube SEO course focuses on how to create and maintain a successful YT channel in 2019.
In this course, you will learn the ABCs of channel creation, how to boost the viewers’ engagement on your videos, build your audience and brand on the site, sell your products and services, and more. You will also learn the basics of YouTube SEO.
The course contains 7 hours of online video lessons, 26 downloadable resources, and 2 articles. It costs $199.99 and has an average rating of 4.2 stars. 7,300+ students have bought this course.
Best Advanced Online Marketing Classes
1. Instagram Marketing 2019: A Step-By-Step Guide to 10,000 Followers
- Who’s it for? Advanced Level
- Price: On Sale
Though they are easy to learn, marketing strategies for the major social media platforms are very hard to execute to great results. If you’re interested in developing your business through Instagram, you should check out the Instagram Marketing 2019: A Step-By-Step Guide to 10,000 Followers course on Udemy.
The course was created by Anneliese and Benjamin Wilson. In it, you will learn how to create powerful business and personal profiles, how to use them to sell your products and convert followers into customers, and how to advertise and maintain your brand on the platform.
The course costs $199.99 including a certificate of completion. It is made up of 5.5 hours of detailed video lessons, 2 articles, and 19 downloadable resources.
2. Facebook Ads & Facebook Marketing Mastery 2019 by Coursenvy
- Who’s it for? Advanced Level
- Price: On Sale
As the biggest social network on the internet, Facebook is an immensely powerful marketing platform. If you’re looking to leverage the power of the Facebook Ads, you might want to give the Facebook Ads & Facebook Marketing Mastery 2019 by Coursenvy course a chance.
In this course, you’ll learn how Facebook Ads Manager works, how to build your sales funnel on the site, how to use Facebook Pixel and other complex tracking tools and strategies, and more.
The course contains 14 hours of video lessons, 12 downloadable resources, and 26 articles. It has an average rating of 4.6 stars from almost 16,000 ratings and it’s been bought 100,000+ times.
3. The Complete Digital Marketing Course -12 Courses in 1
- Who’s it for? Advanced Level
- Price: On Sale
This comprehensive course comprises 12 courses on digital marketing. It contains a huge amount of info, tips, and strategies for all major social and web advertising platforms, including Facebook, Google Analytics, email marketing, SEO, YouTube, and more.
The course was compiled by Rob Percival and Daragh Walsh and you can find it on Udemy. Throughout the course(s), Walsh and Percival guide you through the ins and outs of all major marketing and social platforms on the web. The course was last updated as recently as April 2019.
The full price of the course is $199.99 and it contains 37+ hours of video lessons, 3 downloadable resources, and 31 articles. It has an average rating of 4.5 stars from almost 50,000 ratings, and 250,000+ students have bought it.
Final Thoughts
Whether you’re interested in online or traditional marketing, a good online course can expand your skill set. It can also significantly boost your career and help you increase sales and reputation and more. While not complete, this list should give you a good idea of where to start your search for a good online marketing course.
Want to expand your business knowledge beyond marketing? Check out Benzinga’s favorite marketing textbooks, social media marketing books and communication books.