On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that participated in the conversion process.
In this video, Fiorella Öxndal and Max Braglia discuss the implications of changing from the traditional Last-Click attribution model to Position-Based.
If you have any questions, please reach out to the experts at MoreVisibility for assistance.