The marketers at Team Nijhuis are the leading Dutch experts in online marketing. From content marketing to paid ad campaigns, Team Nijhuis uses every modern strategy to help their clients grow. Online marketing is the most effective way to grab an audience’s attention; let Team Nijhuis help your company make an impact.
How Does Digital Marketing Work?
Digital marketing refers to every type of online advertising. Search engine optimization, content marketing, social media marketing, and PPC campaigns are all brought together to create cohesive strategies that drive traffic to a client’s website.
Search engine results are at the core of online marketing, so most digital campaigns start with an SEO specialist. Companies like Team Nijhuis review a client’s current website and online presence. Next, they decide on both short-term and long-term marketing goals. Finally, they develop a strategy that uses modern marketing tactics to achieve the desired results.
These are just a few of the online marketing tactics that a digital agency might use:
Search engine optimization:
Search engine optimization: Search engine results can be improved by changing the way a website is structured and the type of content it displays.
Search engine marketing:
Search engine marketing: Paid search engine advertisements are an excellent way to increase both engagement and brand reputation.
Content marketing:
Content marketing: Blog posts, eBooks, and other forms of digital content create value for users and increase the number of leads generated.
Email marketing:
Email marketing: In a world where everyone has a spam filter, a well-crafted email marketing campaign is a true work of art. The best email marketers know how to deliver value and give readers a reason to stay subscribed.
Social media marketing:
Social media marketing: A well-cultivated social media audience is an important part of modern marketing strategies. Social media campaigns are often used to support and improve the results of other marketing efforts.
Digital Marketing Trends for 2019
Digital marketers looking for the most cutting-edge technology in 2019 should direct their attention to the world of artificial intelligence. AIs can be used to gather data, purchase advertisement slots, and even generate content. An AI isn’t going to replace an SEO specialist anytime soon, but as the tools become more advanced, savvy companies would do well to adopt them.
If an online marketing campaign goes well, potential customers will land on the client’s website. Once they get there, they need someone to talk to. Chatbots are quickly becoming an omnipresent trend on websites. The smartest companies combine chatbots with live chat systems to provide continual and personalized customer support.
Video marketing has long been heralded as one of the smartest forms of digital advertising. In 2019, video marketing is as relevant as ever; companies should develop interesting and useful videos that customers have a reason to watch.
When it comes to online marketing, Team Nijhuis is always one step ahead of the game. Request a free QuickScan to find out how your current digital advertising strategy could be performing even better.