You can get everything from free email marketing services all the way through to free SEO software.
So I’ve decided to compile a list of all of the best free SEO tools and software in one place for your convenience!
Getting The Most Out Of Free SEO Tools & Software
If you are considering taking out any of the free SEO software below then you’ll want to make sure you squeeze the most out of the trial as possible.
So before you start any trial, take time to familiarise yourself with the service/software via tutorials on YouTube or from forum discussions etc.
If it is a link building software trial for example you should watch tutorials so you know how to use it before you start the trial.
You should also plan out your campaign and prepare all of the content you will need so you can make sure 100% of the trial period is spent building links and not figuring things out.
If you are smart about it you can make a list of all of the trials and design your own full scale marketing campaign around that. Prepare everything you need and sign up to each service as you work through your campaign/plan of attack.
You should never use a tool just for the sake of using a tool – always make sure the tool fits in with your plan of attack, don’t make your plan of attack fit the tool.
The Best Free SEO Software & Tools
I have highlighted all of the best free SEO tools and trials at the top of this list.
I have also split them all into different categories to help you find the what you need quickly-
- Tiered Link Building
- Competitor Analysis
- Content Creation
- Email Marketing
- Hosting
- Keyword Research
- Link Building
- On Site SEO
- Rank Tracking
- SEO Multi Tools
- Social Media
- WordPress
Tiered Link Building On A Budget
Using the free SEO tools & software below you can setup, track and monitor a tier link building campaign.
Remember the advice above about getting the most out of any of the trials!
Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.
GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! See it in action here & this blackhat SEO case study.
Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. It has been featured in this tutorial, this one & this one.
DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.
SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. Check out my full SEO Powersuite review.
SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. Check out my SENuke XCR review.
Competitor Analysis
Ahrefs (Free Version) – They have the largest database of backlinks which you can use to conduct audits of your competitors link profiles to steal their best links. You can also use the data to conduct an analysis on your own backlink profile. You can read my case study here to learn more about Ahrefs.
SEMRush (Free Version) – This tool is really unique in the data it provides, even for free! You can learn your/your competitors top keywords, how much traffic they get, who their competitors are in search and much more! Be sure to check it out, you can use it for stealing customers.
WebMeUp (Free Version) – The free account at WebMeUp will let you take a look at the backlink profile of your site or your competitors. It doesn’t have the largest database of links compared to Ahrefs – but it does have a different database that is worth checking out! See how it performed here.
Content Creation
WordAI (3 Day Trial) – These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!
TheBestSpinner (Full 7 Day Trial / $7) – It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools. Check out my The Best Spinner tutorial to see it in action.
Spin Rewriter (5 Day Trial) – Another piece of spinning software for you to consider. Spin Rewriter has a range of features and comes with a fully functioning 5 day trial.
Spinner Chief (Free Version) – A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!
Email Marketing
Aweber (Full 30 Day Trial / $1) – I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!
GetResponse (Full 30 Day Trial) – The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!
Hosting
Cloud Flare (Free) – The free Cloud Flare CDN service which help to speed up your sites load time which Google takes into consideration. It also provides added security & protection from bots/spam.
Uptime Robot (Free) – Use this to monitor your websites uptime and get instant notifications if your site goes down for any reason. Use this in combination with the free Pingdom Tools account & monitor.
Keyword Research
Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.
Long Tail Pro (Full 10 Day Trial) – A great tool for finding profitable keywords quickly. You can also use the tool to measure the competitiveness of the search results. Featured in this tutorial to find your niche.
Keyword Researcher (Free Trial) – This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.
Link Building
RankCracker (Free) – My personal free SEO software that is truly 100% free. It will show you the quickest and easiest way to replicate your competitors backlink profile & rankings.
GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! See it in action here & this case study.
Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. It has been featured in this tutorial, this one & this one.
RankWyz (30 Day Trial) – Create & manage private blog networks easily with RankWyz. It offers a full range of tools to help you manage everything and publish updates easily.
Inspyder Backlink Monitor (Free Version) – The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you. Check out my full review.
SEO SpyGlass (Free Version) – Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile. Part of this review.
Link Assistant (Free Version) – This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage my guest posting strategy.
SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. Check out my SENuke XCR review.
Magic Submitter (Full 30 Day Trial / $4.95) – This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.
On Site SEO
Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.
Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds. Part of this review.
Xenu Link Sleuth (Free) – A simple easy to use tool to spider your entire website and uncover potential problems like broken links. This is a great free tool!
Microsoft SEO Toolkit (Free) – Finally Microsoft have made a useful product! The free SEO tools will spider your site and report back on any issues.
Pingdom Tools (Free) – Test your sites speed from 3 locations with Pingdom Tools. If you sign up for a free account you can also use it as an uptime monitor.
WebPageTest (Free) – This site is detected to testing your websites load time from a huge choice of browsers & locations from around the world. It provides a huge range of data to help you increase website speed.
Rank Tracking
Rank Tracker (Free Version) – Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors. Part of this review.
SerpBook (14 Day Trial) – Monitor the rankings of all your keywords in the cloud. SerpBook will check the results for you 12 times per day along with other metrics like PR, Alexa rankings & full reports.
CuteRank (free version) – A desktop piece of software that allow you to monitor and check your rankings easily. There is even a version available for Apple Mac users!
SEO Multi Tools
These tools have a wide range of functions and don’t really fit in one category.
Market Samurai (Full 14 Day Trial) – My tool of choice for keyword and competition research but it also includes a rank tracker, domain finder, content finder, content publishing and link finder.
SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. Check out my full review.
Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.
SEO Tools For Excel (Free) – A great plugin for Excel that allows you to retrieve a range of SEO data & metrics. It can even hook up to Analytics to create powerful Excel dashboards making it some of the best free SEO software in my opinion.
SEO Spyder (Free version) – Built specifically for Mac users the software will spider your website and come back with a list of errors/suggestions of things for you to fix.
Social Media
BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate – read my full review here.
SociSynd ($1 Trial) – Not free, but close enough! The SociSynd system helps you drip feed social signals to any URL’s you want. This includes Facebook likes, Pinterest pins, Twitter shares & more!
DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.
HootSuite (Free Version) – This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.
TweetDeck (Free Version) – Now owned by Twitter this is a great desktop client to manage your Twitter account.
Buffer (Free) – Connect your social accounts to Buffer and you can easily share/queue/schedule content to be published to them. Whether that’s sharing your new post with the browser extension or clicking a Buffer button on someones site.
TubeTool Box (Free Trial) – A desktop application to manage your YouTube account. You can do things like bulk follow/comment/message people to grow your audience & reach on YouTube. It is great to help you get YouTube subscribers.
WordPress
SumoMe (Free) – This suite of growth hacking tools helps increase traffic, email sign ups, conversions and much more. Take a look at my SumoMe Welcome Mat review for more.
Social Locker (Free Version) – This is the Social Locker I use on the blog to encourage social sharing. While I run the premium version you can get the free version right here!
WP Social SEO Pro (Free Version) – Previously known as Social SEO Booster I use the premium version on this which was featured in this post. There is a free version available here.
S2 Member (Free Version) – A very powerful membership plugin for WordPress, S2 Member is easy to use and was featured in this tutorial. The free version is feature rich!
WPRobot (Free Version) – This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. Perfect for tier 1 links 😉
Thirsty Affiliates (Free) – The tool I use to cloak and manage all of my affiliate links on the blog. Easy to use with stats and you can auto replace text with links.
Did I Miss Any Free SEO Tools?
If there are any free SEO tools or trials that I’ve missed then please let me know in the comments and I’ll add them to the post!
Don’t forget to use my tips at the start of the post to make sure you take full advantage of all of the best free SEO software.
The Best Free SEO Tools To Super Charge Your Search Rankings was originally published on Matthew Woodward
