the details behind their process of copywriting, channels to use, and costs, and finally, the results it bought in for the company. : marketing

Hi all,

I recently had the opportunity to interview the Partner at Spill about their ad campaign that went out across London.

They set a budget of £100k and chose billboards, bus stops, underground stations, and the Time Out front cover.

I think this community will be particularly interested because the interviewee goes into a lot of detail behind their ad strategy, brand theory, how they wrote the copy (crowdsourced on LinkedIn), how they decided on channels, and then the results of the campaign.

Here are the unique learnings I got from this interview:

– Costs of advertising on the London Underground or Time Out magazine

– How the start-up used LinkedIn to vet their ad copy (400 survey responses!)

– The results/metrics for a brand for this kind of spend (social followers, business enquiries, and SEO)

– What the Spill team would do differently next time to capitalise further on the exposure

– Why Spill closed operations for a couple of months and rebuilt their product – a quick response to the results of the ad campaign.

Here’s the link if you want to read into it. It’s far too long to post here, so I hope this link is allowed! No ads on the site or anything.