A frame of video with an overlaid IVEP smart object.
A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens.
As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has announced it has acquired a startup called ScreenJumper. This potentially expands the interactive capabilities of the open source format — but, first, let’s look at what IVEP is about.
The IVEP Association, founded last year and based in both Toronto and Montreal, is an offshoot of the for-profit, Toronto-based DubDub, which creates shoppable content for video.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.