One thing that was ascertained was that a big part of the reason why several SEO executives were not able to get the results they were hoping to get was due to a lack of funds. Organic searches tend to be the way to go if you truly want people to start learning about the business that you represent, but the fact of the matter is that the SEO required to obtain organic searches is quite expensive which is why a lot of people working in this field are not able to get these kinds of results.
A surprising revelation that was made as a result of this survey was that a third of the people that were involved in the survey didn’t know how they could ascertain how much of an impact their search engine optimization had. This shows that the people working in this field definitely need to be educated on how they can measure the impact of their search marketing efforts, since the future of the field depends on people that are working in it. Websites will not be able to get as much traffic as they need to if they don’t have good search engine optimization that drives an appropriate amount of traffic their way.
Read next: How to Create Content for Links, Engagements and Conversions (infographic)
