Perhaps the most
known company of our modern age, Google is a giant corporation that rules the
digital waves in so many ways. We all use their amazing search engine, which
delivers half a million search results in less than a second (pretty impressive
by anyone’s standards), but there’s a lot more to Google than their search
engine.
AI is the
Future
Google is a very
forward-thinking organisation and the data gathering that has been going on for
decades is all part of a long-term plan to integrate artificial intelligence
with computers, and if you look at Google’s successful automaton, “Alexa”, you
can already see how AI can influence digital technology. This device actually
develops a relationship with the user can answer questions and carry out
certain tasks without any problem, and within 10-20 years, we will all have
servant drones in our homes, ready to serve us, all thanks to AI. There are
those who think we are going down a dangerous road by teaching machines how to
learn, although the experts say they can have failsafe methods to prevent AI
from harming humanity.
Google Ads
You will have seen
Google Adwords all over the Internet, and by using an established marketing and Adwords agency in Bristol, you can generate a lot of sales
enquiries. Google uses very complex algorithms to build profiles of users,
which enables them to post relevant ads on their feeds, and this system is very
effective, with many sales coming from Adwords clicks. Google make billions of
dollars per year from their Adwords sector, plus the system offers the
advertiser a very effective platform, making it a win-win situation that is
ultimately paid for by the consumer.
Google Maps
Amazingly, Google
hired cars and drivers all over the world to help them create a virtual map of
the planet, and after a shaky start, the system is now very reliable and we all
use it to get from A to B. Imagine the sheer logistics of such a project, which
gives you an idea of the efficiency that comes with the Google trademark.
Google Earth View uses a massive network of satellite images that cover the
entire planet, allowing you to zoom in on your own house, no matter where you
live.
Huge Servers
As you probably
know, computer servers generate heat, and Google have server centres the size
of several football fields, which are located in very cold climates for this
very reason. The amount of data that Google stores is unbelievable and they
have many such data centres around the world, building more and more to
accommodate the future.
As you can see,
Google has developed interests in many fields and with strong leadership and an
insight into digital technology, you can expect to Google at the top of the
pile for many years to come. We all use their services on a daily basis almost
without giving it a thought, and without Google, the world would be a different
place.