These days we can put all our content and immortalize it on the web. But the mobile app Snapchat does the opposite – you post your story and it disappears within 24 hours. Who would have thought that this crazy idea would turn out to be such a big hit? The app definitely made changes with how smartphone users create videos and make use of filters and the company continues to revolutionize how a person can share snapshots of their lives.
Below is a brief infographic from Infographic Design Team showing the figures that have re-shaped the lives of so many smartphone users:
The Anatomy of Snapping and Chatting Summary:
These are the numbers that show why Snapchat is revolutionizing the way videos are being shared:
- The platform currently counts more than 10+ Billion Daily Views surpassing Facebook’s video views.
- The number of daily active users totaled to 110 Million in December of 2015 and the number continues to climb.
- Snapchat’s video views have increased by 400% – from 2 billion to 10 billion. Snapchat will surpass 18 billion daily video views by May of 2017. Snapchat’s video views also triple every 6 months.
- Its current valuation is approximate $20 Billion.
- 60% of all smartphone users are now on Snapchat.
- The Snapchat demographic ranges from 13-38 y.o.
Snapchat for Business Summary:
With the numbers shown above, you can no longer ignore Snapchat for your business and these are the reasons why it’s a good idea to jump on that Snap-wagon:
- You can reach the younger audiences and have one-on-one interactions with 60% of its users between the ages 18-34.
- It shows a behind the scenes look and a slice of life in your office which can promote an immensely strong following and can engage an audience.
- You can get real one-on-one engagement by sending content individually to your followers.
- So many influencers on Snapchat are willing to partner up with you to bring brand awareness among your chosen demographic.
- It also shows how cool your business is by getting with the times and keeping up with the latest trend.
So what are you waiting for? It’s time to start using one of the world’s most active video social platform and mobile apps to snap your way to success!
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