The Pitch: Advertising and marketing news for 9.10.19


A Work Lab poster for Old Hollywood Light Co. (Submitted)

Old Hollywood Light Co.’s new logo.

Work Labs produced naming, logo and social media content for Old Hollywood Light Co., a Richmond-based movie light restorer. Work’s Cabell Harris was named to next year’s class of the Virginia Communications Hall of Fame. A ceremony is scheduled in March.

Lewis Media Partners hired Lea DiCredico as media account lead. The Philadelphia native was previously with Red Cross and Publicis Health. Elizabeth Cochran was hired as a digital performance specialist. She is a College of Charleston graduate and interned at Charleston-based Levelwing. Lewis Media’s Cammie Dare transitioned from associate account lead to channel owner–paid search.

Richmond Region Tourism took home a Destiny Award in the niche targeting category for its OutRVA campaign at the U.S. Travel Association’s 36th annual ESTO conference, held last month in Austin, Texas. The awards recognize excellence in destination marketing on the local and regional level.

Elizabeth Cochran

LeaDiCredico

Five19 hired Lonnie Garner as art director. He previously worked for Melt Entertainment in Atlanta and is a graduate of The American Academy of Art.

Jill Vaughan launched PR firm JLV Communications. She previously worked 14 years as communications director at Virginia Lottery and eight years as communications manager at Virginia Economic Development Partnership.

Lonnie Garner

Addison Clark is providing search engine optimization, social media marketing and website maintenance and support to Virginia iSpine Physicians, a spine care practice in Richmond. 

The King Agency developed new websites for The Innsbrook Foundation and Mechanicsville-based Kemp Windows

Colab hired Chris Brown as a user experience/user interface designer. The JMU grad previously was a designer at Ambi Inc. in Boston and ChartIQ in Charlottesville. Colab launched a website for VPM as part of the public broadcasting company’s rebranding from Community Idea Stations.

The Innsbrook Foundation’s new website.

AMA-Richmond is accepting applications for its annual mentorship program pairing marketing veterans with young professionals. Mentors will help protégés gain real world experience and understanding of various marketing career paths and skills. The local chapter of the American Marketing Association is seeking both mentor and protégé applicants. Applications and details are available here



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