We admit that it is not always an easy decision; when it comes to a company that is not trusted, whose promoters do not have much experience in positioning websites, leaving the positioning of your website in their hands is a clear risk.
In fact, a good positioning company will always take into account the client’s business strategy and never works on its own, in an isolated way and without adjusting to the objectives of the company, but maintaining at all times a fluid communication with the entrepreneur or marketing manager in line with the possible.
From then on, you have to be realistic and speak things clearly. As SEO professionals we know all the work behind this activity and that, in many cases, obtaining results is not as easy as it seems and takes time and effort.
Let’s look at some reasons why you shouldn’t risk taking care of your SME’s SEO on your own and why it can sometimes even pose a risk to your business.
Let’s explain why we think it’s important that any business that doesn’t have a marketing department with an SEO section (and even in those cases, often ends up being necessary) has to delegate tasks to a good SEO agency as recommend the agencia seo barcelona mentedigital.
You need SEO experience. Everyone can learn SEO, we’re not going to say no, if you get with it. But many times it is the experience that gives you to have tried to position hundreds of pages of different kinds what lets you know first hand what works or what may be failing. You can’t learn that in an hour or a day. In addition, you have to be constantly updated.
You shouldn’t stop doing other tasks. It is always better that all action and work of web positioning is done by people who are dedicated to this as the only activity. If in addition to positioning you have to take care of the administration of the company, customer service, packaging and even updating the blog, it is going to be very difficult to do everything effectively. Delegating is winning.
You need tools. Purely “speculative” positioning is not effective. You need to have data from your website and your competitors in search engines. We all work with keyword search tools, link analysis, technical analysis, etc. These tools are often expensive and it takes time to learn how to use them and take advantage of them for our benefit. A good SEO agency like SeoInnova has these tools and can provide you with reports to help you make the right decisions.
You must have an SEO strategy. Getting links and links from multiple sites, without a well-planned strategy, can be very risky. You can be penalized by Google if you put too many links to the same URL always with the same anchor text, and from the same pages, in a habitual and artificial way.
SEO goes far beyond getting links. There are two equally important aspects to pay attention to: the content of the web itself, whose quality will depend that users like and are interested, and technical aspects such as the size and weight of images, placement of CSS and JavaScript, server speed, and so on. Two elements that require a professional and often complex job, which requires a professional editor and a computer.
DO YOU GET RESULTS WITH A POSITIONING AGENCY?
Selling products and services on the Internet is a task that goes far beyond positioning. Positioning has to do with visibility, with attracting traffic to your online store, and a qualified traffic, that is, where most of the people who come are potential customers who can really get to buy your product.
An SEO agency helps you to tell your potential customers that you are there. Achieve that, thanks to the positioning techniques applied, your page can receive more quality traffic. In other words: our mission is to fill the store with potential customers, which most of the time, when your value proposition is interesting, means a significant increase in sales.
If you are looking for a web positioning agency in Alicante and Spain, we invite you to contact our professionals. Or if you know companies that are trying to improve their search engine positioning, you can share this article with them on social networks.
Post Views:
17