The Top 5 eCommerce Website Best Practices


Online purchases account for over 68 percent of all sales growth. DesignRush uncovered the leading eCommerce website best practices that foster strong conversion rates and the best eCommerce agencies that can create successful platforms.

NEW YORK, June 18, 2019 /PRNewswire-PRWeb/ — Online sales account for over 68 percent of all sales growth. DesignRush uncovered the leading eCommerce website best practices that foster strong conversion rates and the best eCommerce agencies that can create successful platforms.

However, with so many eCommerce brands competing for customers online, businesses need to ensure their website is properly optimized in order to attract visitors and encourage conversions.

DesignRush.com, a B2B marketplace connecting brands with agencies, researched the best eCommerce website design best practices that build a successful professional website.

The top 5 eCommerce website best practices include:

1. Prioritize Search Engine Optimization

Search engine optimization is the top way users will find a website organically. Therefore, brands need to build their online retail website with SEO in mind from the very beginning.

Businesses should invest in SEO tactics such as fast loading time and site speed, content optimized with strategic keywords, compressed image files, and more.

2. Optimize For Mobile Devices

About half of all eCommerce purchases are made on a mobile device. By ensuring an online shopping site functions similarly across all devices, businesses will be sure to maintain a cohesive brand identity and cultivate strong conversion rates.

3. Design A User-Friendly Site

User experience is paramount in building a successful eCommerce website. Visitors should have a pleasant time interacting with and exploring a website. Important user experience elements to pay special attention to include clear calls to action, a decluttered interface, a visual hierarchy, and more.

4. Ensure Navigation Is Intuitive

Users need to be able to navigate throughout a website quickly and easily. This will enable them to find the products they are looking for and increase the likelihood that they will make a actually complete a purchase.

5. Create A Beautiful Website

Studies show that users would rather read something that looks beautiful when given 15 minutes. So, when it comes down to it, eCommerce brands should ensure that their site has a beautiful design and interface to match the functionalities. This aesthetically pleasing web design will also help to improve brand loyalty and foster a trustworthy relationship between customers and brands.

“eCommerce purchases provide a direct line between a brand and its consumers anytime, anywhere,” says Gabriel Shaoolian, founder and CEO of DesignRush. “But by ensuring that their website is beautiful, highly functional, and represents the brand effectively, businesses can make that direct line increasingly profitably. This results in long-term business growth and longevity in the market.”

DesignRush also uncovered the best local and global eCommerce website design and development companies. The top eCommerce design and development agencies from around the world include:

1. Seota Digital Marketing

Located in the growing Dallas suburb of Frisco, TX, Seota Digital Marketing is run by William Hogsett. Mr. Hogsett has been involved in Commerce since its inception. His team built the first online eCommerce platform for the PGA Championship & The Ryder Cup. Since starting Seota, Mr. Hogsett has switched focus to small business and mid-market B2B customers. Seota has two distinct eCommerce teams. One team for small business eCommerce and a second team focused on Mid-Market eCommerce website development. The Mid Market team specializes in B2B, ERP integration and custom API development. The two-team approach allows Seota to deliver the right solution at the right price for each market segment.

Visit Seota Digita Marketing at https://seota.com/

2. Aelieve

Aelieve is a future-based digital marketing company that offers a full range of digital marketing services. They pride themselves on their cutting-edge technology, a passion for innovation, and affordable digital marketing solutions. The company offers over 250 digital marketing services, including branding and design, search engine optimization, content creation, mobile marketing, search engine marketing, email marketing, PPC marketing, software development, mobile app development, social media marketing, reputation management, and conversion rate optimization.

Visit Aelieve at https://aelieve.com/

3. Bixa

Bixa offers customer research and audience insights that bring clarity to any company’s most critical business decisions. The agency helps clients find out exactly what they need to know from the people who matter most—their audience.

Visit Bixa at http://bixaresearch.com/

4. Briisk

Briisk is a Polish software agency founded in 2012 to develop web and mobile projects with new technologies. Over time, they introduced mobile development and design to their competences and became a one-stop-shop for product building. Today, Briisk’s team is proficient in over 10+ web and mobile technologies. They offer flexible project management and speak the language of the business.

Visit Briisk at https://www.briisk.co/

5. Burning Buttons

Burning Buttons is an IT development company accelerating businesses’ digital transformation. They build cutting-edge IT solutions integrating into any business strategy to help each company grow. A remote dedicated IT department perfectly matches their clients’ specific requirements, which can help to successfully develop end-to-end IT products or add value to existing ones.

Visit Burning Buttons at https://burningbuttons.com/

6. Canbay Technology Solutions

Canbay was established in 2008 as a software development, IT support, and marketing company that provides an affordable and successful digital presence to companies. At Canbay, they offer website development, mobile application development, managed IT services and digital marketing solutions to clients all across the US, Canada, and Europe, providing them with highly reliable, secure and scalable business solutions tailored to their specific needs. Their customer’s satisfaction is their priority and Canabay Technology Solutions constantly strives to achieve this by providing the best solutions each and every time.

Visit Canbay Technology Solutions at https://www.canbayinc.com/

7. CedCommerce

CedCommerce is a dedicated team of veteran professionals – and when they come together, brands know that good things are about to happen. Their aim is to make the Internet a better place to sell products and services on. Started in 2010, CedCommerce is revolutionizing the way eCommerce is perceived and performed over the Internet. Driven by a team of highly experienced and veteran professionals, CedCommerce is enabling brick and mortar stores to make the shift to the Internet.

Visit CedCommerce at https://cedcommerce.com/

8. Computer Services Unlimited

Computer Services Unlimited, Inc. is a Maryland-based technology solutions provider specializing in Managed IT, CTO Consulting, Web Development, Backup, and Disaster Recovery, and Cloud Services. The company was founded in 2004 to fill an ever-growing demand for cost-effective solutions that enable small and mid-sized businesses to operate at the level of a large corporation with a dedicated IT and Web departments.

Visit Computer Services Unlimited at https://www.csu-md.com/

9. D&M Creative Limited

What D&M Creative Limited does is dead simple. They help their clients to entice more customers and win more business through better marketing, beautifully crafted branding and hard-hitting advertising campaigns. Their pencils are always at the ready, their Mac’s are always raring to go, and their best work is always yet to come.

Visit D&M Creative Limited at https://www.dandmcreative.com/

10. Digit Bazar IT

Digit Bazar IT was founded in 2014. They have served many big brands such as Matrix Cellular, Cremica Biscuits, Q-SEE, Evolution Wear, Toni & Guy (New Delhi), Metro MD, S-Team LA, and more. Digit Bazar IT Solutions Pvt. Ltd. provides complete digital branding, design, and mobility solutions to its clients.

Visit Digit Bazar IT at http://www.digitbazar.com/

11. Digital Rescue

Leading Melbourne-based website design agency Digital Rescue specializes in mobile friendly, SEO compliant high conversion WordPress Web Design. Their team has a wealth of experience with a background in SEO since 2007 that helps grow their clients’ bottom line online.

Visit Digital Rescue at https://www.digitalrescue.com.au/

12. Dog Ear Marketing

In short, Dog Ear Marketing offers complete marketing services that include everything a business needs to leave its mark on the world. Dog Ear Marketing knows that life is too short to worry about all the little details. They believe that businesses should let the people who know and love this stuff engage their audience and turns heads for the right reasons. Dog Ear Marketing is located in Grand Rapids, MI and works with local startups and established business owners in the greater West Michigan area to create and implement fully managed marketing and design strategies that work.

Visit Dog Ear Marketing at https://dogearmarketing.com/

13. 530medialab

At 530medialab, they lay the groundwork for Lifestyle Brand’s Digital Presence. With laser-focused Strategy, that goes into projects before design ever comes into play, they take an integrated approach and look at a brand from every angle. 530 craft’s interactive experiences through multiple outlets. They narrate your brand story creatively, effectively and passionately.

Visit 530medialab at https://www.530medialab.com/

14. G3 Group

G3 Group is a boutique Internet marketing agency located in Baltimore, Maryland. Their client retention rate is over 90 percent because they use aggressive tactics to drive sales and leads – not just clicks. G3 Group is focused on conversions. They create the right message at the right time – connecting their clients with MORE customers. For G3 Group, it’s not just a job, it’s a passion.

Visit G3 Group at https://www.g3group.com/

15. Granyon

Granyon believes that most companies and organizations have the potential to succeed. And they want to contribute to that success by creating great experiences with design thinking. Their teams are always ready to listen, understand and help create success for each business. Granyon has created a new kind of digital agency that puts people first and money last. By creating a fun, creative, and inspiring place to work, they have perfect conditions to help their customers succeed.

Visit Granyon at https://www.granyon.com/

16. Hexagon IT Solutions

Hexagon IT Solutions aims to help their clients to reach the future of technology and digital experience. As leaders in custom software solutions, Hexagon IT Solutions ensures the highest stages of certainty and customer satisfaction with wholehearted commitments to their clients. They offer a global network of modern innovations and superb delivery.

Visit Hexagon IT Solutions at https://hexagonitsolutions.com/

17. I Concept Digital

I Concept started out in 2008 with an altruistic dream of designing beautiful websites and delivering extraordinary digital marketing results for clients. Using that as a yardstick when crafting their designs and content, I Concept Digital has seen itself grow exponentially to a full-service integrated digital marketing agency delivering exceptional results to their clients in Singapore, Malaysia and even beyond the APAC region.

Visit I Concept Digital at https://iconceptdigital.com/

18. Illao

Illao builds creative products for a digital world. They are a creative team based in Istanbul, working with startups to create awesome products to foster their growth. They are specialized in UI/UX design, mobile app, and web development, handling both the design and development aspects. They have a team of highly skilled developers with a wide range of expertise.

Visit Ilao at http://ilao.co/

19. Kinetiware

Kinetiware is a leading web development company. Their team has over a decade of experience in building B2B and B2C applications focusing on CMS, CRM, eCommerce, Brand Design and Consulting. They offer agile web application development services for Canadian and US companies. Kinetiware’s mission is to make their client’s requirements a reality by building innovative and quality products

Visit Kinetiware at https://www.kinetiware.com/

20. PolarCrowd

PolarCrowd outperforms in its every endeavor with its skill-based team and the robust website design and development services that it extends to clients for making them a brand name. They provide innovative and unmatched online business solutions for making their clients’ online presence even better.

Visit PolarCrowd at https://www.polarcrowd.com/

21. Salt Creative

Specializing in web design, graphic design, branding, and marketing for small businesses, non-profits and startups, Salt Creative selects the right communication and marketing channels to sprinkle each client’s distinct brand seasoning to the best audiences.

Visit Salt Creative at https://www.sltcreative.com/

22. Solid Creative

Solid Creative is a team of strategists, web developers, content creators, and SEO experts. Their core desire is to use their expertise to help others achieve their dreams. It’s often hard to see clearly in the current always-on-the-go society. At Solid Creative, they’re experts at cutting through the noise to discover a brand’s purpose, drive, and optimal direction. They find relevant data and translate it into actionable digital strategies to deepen a client’s emotional connection with customers. This amplifies each brand’s voice and brings the bottom line into clear sight.

Visit Solid Creative at https://solidcreative.com/

23. Ventura

Ventura Web Design & Marketing is a full-service digital agency that specializes in building and growing online stores (e-commerce). From new startups to existing businesses, they can help clients with all aspects of their website and digital marketing. Ventura offers web design, graphics, social media, advertising, and all types of website maintenance for many online stores.

Visit Ventura at https://www.venturawebdesign.com/

24. Visualwebz

Visualwebz LLC has been providing professional and quality services since 2008. Visualwebz LLC is a web design and internet marketing company offering services locally as well as globally. Visualwebz LLC’s available services include online marketing, search engine optimization, content writing, website development, website repair, and maintenance. They have a wealth of experience in fostering small to medium sized business websites. Whether they are working with a startup seeking a new website or an established company wanting a re-vamp, Visualwebz LLC has the expertise.

Visit Visualwebz at https://visualwebz.com/

25. Volt Lab

Volt Lab lived and breathe the art and science of social media marketing. They like facts and figures, but they also like to have fun. And Volt Lab knows that brands and businesses can have it both ways. Volt Labs’ creative and disciplined team includes experts in content writing, design, advertising, media, and all things digital. They build clients’ specialized social media strategy on their integrated digital marketing philosophy. The ethos is one of sincere, authentic relationship building and setting manageable and measurable goals. It’s simple – Volt Labs means what they say, and they deliver what they promise.

Visit Volt Lab at https://voltlab.com/

Brands can view the best eCommerce web design and development firms by price, portfolios, reviews, leadership, expertise, rankings and more on DesignRush.    

About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.

 



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