Video marketing is a strategy of using audiovisual content to attract, convert and retain customers. The possibilities are many: the video can serve to introduce the company, explain a product, and teach about its market.
How important is Video Marketing in Digital Marketing Strategy?
We say that videos are engaging content for their visual appeal. But not only that. A good video strategy also serves to improve your SEO, make your audience convert more and, of course, sell more and better Wondershare Uniconverter. Learn the top 5 reasons to invest in a video strategy.
1. Make your product more understandable:
When you are looking for a tutorial on the internet, which do you prefer: text or video content? A lot of people, when searching on Google, click on the videos right away to learn faster. Not in vain: A good video strategy can increase public understanding of what you offer by 74%, according to Video Brewery. This means that when you give your audience the opportunity to see in practice the workings, benefits and details of your product or service, they can help you decide whether or not to buy.
2. Improve ranking:
It is a mistake to think that only text content lives SEO (search engine optimization). The acronym is part of most digital strategies and can benefit greatly from video. This is as true for YouTube (which is the second largest search engine in the world) as well as for your blog, as a video contributes to improving the user experience on your site, something Google has taken into consideration. What’s more, if you do a Google search inside you will find that some results already show video content. That is, it is a good opportunity to generate qualified traffic for your business.
3. Increase engagement on your social networks.
A good video strategy makes people aware of your presence on these networks, as adding audiovisual content increases the reach of your posts more than with any other material (according to Social Bakers). More interest generates more likes, comments, and shares, essential to building your audience and increasing engagement with them. This buzz, when done right, ends up increasing those interested in your sales funnel, which directly reflects on sales.
4. Increase the chances of conversion:
While good descriptions and photos are great tools for showing off a product or service, video has the ability to bring to life what used to be static. It is much easier for a potential customer to have a real idea of what they are going to buy. So much so that on average 12% of the audience who sees an ad in audiovisual format ends up buying what was presented to it.
5. Working on multiple platforms and devices:
If reading on your phone can be tiring, the same is not true of videos. The format undergoes little or no change when viewed on devices other than the computer. Taking into account that US is a country that already has more than one active smartphone per inhabitant, investing in the strategy makes perfect sense if the idea is to reach more people. You might need to understand some basic techniques such as how to convert AVI to MP4 and how to edit your videos and so on.
Online videos end up being a good outlet for those who want to make a presence of your brand without having to think about adapting content to different ways of viewing. In fact, the major internet audiovisual distributors (YouTube, Vimeo) have already done all this work for you. All you have to do is upload and focus on a killer distribution.