The much anticipated Content Marketing World 2019 is finally here!
Or #CMWorld as it’s affectionately known.
I’m not surprised.
So do you know:
Which Content Marketing World presenters you want and need to see?
BTW, if you still haven’t gotten your #CMWorld ticket, you still have time to get one! (Use Code: COHEN19!)
Why?
Because Stephanie Stahl and the CMI team have selected a mind-boggling array of top content speakers.
Result:
Regardless of your level of experience, business focus and marketing speciality, you will leave CMWorld19 with the knowledge you need to meet the challenges you face now and into the future.
Yes–I’ll wait while you do your “Happy Dance!” (In fact, find me at CMWorld and I’ll join you. #IWantAPhotoWithHeidi.)
But to put a Content Marketing World spin on Spiderman:
To help you make these tough (and I don’t say that lightly!) selections, I asked the Content Marketing World presenters to:
- Condense their presentation take-aways into one sentence and
- Spotlight their bragging rights.
So go through this list of content marketing presenters to decide whose sessions you want to attend.
Even better, download the Content Marketing World app to help you.
RECOMMENDED READING:
- How To Build Your Network:
Your personal network is core to not only your content marketing creation and distribution but also to your long-term career.
Actionable Content Marketing World Tips For Selecting Sessions
As an 8 year CMWorld veteran:
I strongly recommend that you read what these Content Marketing World presenters have to say about their sessions and marketing cred before you get to Cleveland. (BTW–This is why I created this post!)
Why?
Because your time at Content Marketing World is precious. Don’t waste it figuring out who you want to meet and which sessions you want to attend when you get to the convention center.
Actionable Content Marketing World Attendee Tips:
- Reach out to the Content Marketing World presenters you want to meet before the event. Don’t scrape their email to contact them! This feels like stalking. Instead use social media or their site’s contact form and show them WIIFM (aka: What’s In It For Them!)
- Attend their CMWorld session and go up to speak to them afterwards. They’ll probably say yes to a photo! (I will on September 4th at 10:15am in Hope Ballroom E in the Hilton.)
- Put up an out-of-the-office email responder. Attendance at CMWorld represents an investment of both time and financial resources. You can’t maximize it if you spend your time on a bench looking at email or talking to the office! Also your clients need you to get the most out of this event including finding the best new technology and suppliers.
- Decide how you will take notes on sessions and follow up with the people you meet in advance. Do this to follow up with people quickly and keep the information fresh so that you can transform it into content. Here are 20 Types of Conference Content you can create.
Content Marketing World Presenters
Wednesday, September 4th
MKTG 2030 – 7 Content Marketing Laws for the Next Decade
Wednesday, September 4, 8:30am | CMWorld Keynote Stage
Session Takeaway:
Much of what we believe about content marketing is either wrong or will be wrong in the very near future. Here are seven key thoughts I believe will take content marketers successfully into the next decade.
Bragging Rights:
5 books – latest Killing Marketing and Content Inc. and a bunch of other things 🙂
Getting the Green Light: How to build content people say yes to
Wednesday, September 4, 8:45am | Main stage
Session Takeaway:
That the best way to get the green light for a change in behavior doesn’t lie in changing people’s wants and beliefs, it lies in validating them.
Creativity Impossible: How the World’s Best Marketing Teams Make Innovation a Habit, Not a Hail Mary
Wednesday, September 4, 10:15am | Room 26
Session Takeaway:
Your everyday way of operating should naturally lead to creative breakthroughs all the time.
Bragging Rights:
#1-rated speaker at CMW’16, opening keynote CMW’17; author, Break the Wheel; host/producer of 10+ docuseries about creativity at work
3 Cs to Drive Your B(rand)
Wednesday, September 4, 10:15 am | Room 3
Session Takeaway:
Content isn’t created in isolation of the brand values and promise.
Continuous Content Distribution Playbook
Wednesday, September 4, 10:15am | Hilton Hope Ballroom E
Session Takeaway:
We face a Seismic Content Marketing Shift due to voice first, marketing AI and content saturation. It is not only massively changing the competitive playing field but requires that we transform our marketing into sustainable content. Instead of counting one-time content marketing hookups, we must building long-term content marketing relationships with our audience.
Bragging Rights:
Top Global Digital Marketer. Heidi started working in content marketing at age 18 for a local newspaper. She has trekked across the Andes from Argentina to Chile.
How to Analyze Content Performance Using Google Analytics: From Basics to Advanced
Wednesday, September 4, 10:15 | Market Muse Stage
Session Takeaway:
What’s working in your content …so you can double down. And what’s not …so you can save yourself the effort!
Bragging Rights:
Good friend of Heidi’s!
OVERCOMING CONTENT MARKETING’S DATA DILEMMA
Wednesday, September 4, 10:15am | Grand Ballroom B
Session Takeaway:
Productively measure content efforts and learn from data by asking the right questions from the start
Bragging Rights:
Zontee is among TopRank’s 50 Content Marketers to Follow in 2018/2019.
From Nontent to Content: Why Social Innovation Is the Future of Winning at Relevance
Wednesday, September 4, 11:20am | Atrium Ballroom B
Session Takeaway:
Social innovation methodologies provide content marketers with the approaches they have been missing ensure that their programs will actually deliver relevance to customers. Merging social innovation with content marketing is the necessary, if not inevitable correction for the programs that fail to deliver satisfactory results to the business; a YOY rate of ~70% according to CMI research.
Bragging Rights:
22 years of digital content experience creation and 10 in enterprise content marketing strategy. Multiple award winner for deep content projects for clients such as The Smithsonian and History Channel. Went to mime school.
The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time
Wednesday, September 4, 11:20am | Atrium Ballroom A
Session Takeaway:
By the end of this talk, Andrew and Pete will show you how you can:
- 10x your digital and content marketing results
- Reduce the amount of overwhelm you face
- Enjoy your marketing
Bragging Rights:
Ranked top 100 Marketers in the World, Worked with Fortune 100 companies like American Express, Citibank, Xero and Hubspot, Authors of 2 books
A strategic step by step approach to drive more traffic and conversions from existing content
Wednesday, September 4, 11:20am | Grand Ballroom B
Session Takeaway:
We spend the majority of our time thinking about new content and we don’t spend enough time on existing content. It’s easier to move an article from page 2 to page 1 rather than writing a brand new article and starting from scratch.
Bragging Rights:
Contributing author to Digital Marketing Growth hacks, Instructor of Professional practice in Rutgers University
The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution
Date: Wednesday, September 4, 11:20am | Room 25
Session Takeaway:
- The big traits, from empathy to intellectual humility, that the world’s most successful content marketers share
- How brave marketers built unlikely coalitions inside their companies to make content and storytelling the heartbeat of their brand
- The monumental changes coming to content marketing, and how to future-proof your career”
Bragging Rights:
The Story Telling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
The 5 Best Ways to Make Your Marketing Super-Creepy (and How to Avoid Them, Should You Choose)
Wednesday September 4, 12:25pm | Room 10
Session Takeaway:
Deeply personalized experiences are key to engaging your prospects and keeping your company top of mind at every stage of the purchase cycle. But how do you maximize the cozy without stepping into creepy? And do it at a scale that will make a difference to your bottom line?
Bragging Rights:
Extensive experience in sales and marketing technology, sought-after presenter at dozens of conferences (including Dreamforce) and hundreds of webinars.
The Power of Trust: How to Build Credibility with Customers
Wednesday, September 4, 2:00pm | Atrium Ballroom B
Session Takeaway:
There are four factors that people use in deciding whether to trust—credibility, benevolence, honesty and authenticity—and content marketers need to evaluate their brand and perception of brand on these criteria. In my presentation, I’ll talk about how to frame your content from these angles.
Bragging Rights:
One of Brand Innovators’ Women to Watch in Brand Marketing 2018; Finalist for Content Marketing Institute Content Marketer of the Year 2016; winner of 4 other CMI awards including Best Content Program; winner of PR News Best Online Newsroom 2016
Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body
Wednesday, September 4, 2:00pm | Room 26
Session Takeaway:
Success in health and fitness provides many analogies to marketing success. The same steps needed for a physical transformation are true for a marketing transformation: Identify the problem, set goals, get help, make a plan, get gear (or martech), commit, be accountable, adaptable and continuously optimize your performance. Instead of spiking your marketing with disconnected campaigns, implement an ongoing and steadily growing integrated, Always-On marketing approach to make your brand the best answer whenever and wherever customers are looking.
Bragging Rights:
Wrote a book called Optimize and I optimized myself, losing 65 lbs in the past year. 9th year speaking at CMWorld, 250+ presentations in 18 different countries and 1.4 million words written about marketing on marketingblog.com.
PERSONALIZATION THAT DRIVES PROFITABLE ENGAGEMENT: ACTIVATE, DON’T ALIENATE
Wednesday, September 4, 3:05pm | Hope Ballroom A – C
Session Takeaway:
How to use personalization to create engagement that drives initial purchase decisions and convinces your customers to stay, driving revenue and growth.
Bragging Rights:
I’ve written 2 books – eMarketing Strategies for the Complex Sale & Digital Relevance
What Do We Want? CONTENT, When Do We Want It? ASAP
Wednesday, September 4, 3:05pm | Room 26
Session Takeaway:
Storytime with Ann Handley – that’s the gist. Your Strategic Approach to Sane + Sustainable Success. The companies seeing the most success with content marketing are actually those willing not to move faster and faster and faster and faster…
Those who see the most success choose… wait for it…. to: Slow. Down. There are 3 places we need to do that.
Bragging Rights:
Everybody Writes (bit.ly/EverybodyWrites) and Content Rules – thanks Heidi love you!
The Future Of Content Marketing Is Voice And Smart Audio – How to Measure Success With This New Technology
Wednesday, September 4, 3:05pm | Grand Ballroom B
Session Takeaway:
Everyone talks about having a brand voice… but what’s your voice brand when the world is shifting to voice, smart audio and smart speakers? And how will you measure success.
Bragging Rights:
I am the founder of Six Pixels Group – an advisory, investing and content producing company that is focused on commerce and innovation. My first book, is Six Pixels of Separation, named after my blog and podcast. My second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon
Thursday, September 5th
7 Content Habits to Build Customer Loyalty
Thursday, September 5, 10:15am | Hope Ballroom A-C
Session Takeaway:
Everyday, consumers are losing trust with brands. From data breeches to click-bait ads, consumers continue to feel disconnected from the brands they once depended on. The big idea that I hope attendees will takeaway from my session is that if you focus your content marketing from your customers point of view through customer-centric strategies and tactics, you can build advocacy and earn their trust.
Bragging Rights
Director of Marketing for the Great Lakes Science Center, one of the major attractions in Ohio and one of only 11 NASA visitor centers in the country. As a media entrepreneur, one of my proudest achievements is the founding of a nationally-syndicated talk radio program and podcast, Family Matters Radio. The thirteen-year media company was a pioneer in women-issue programming that was honored by five Society of Professional Journalism awards. https://jacquiechak.me/
5 Creative Ways Content Marketers Can Better Support Their Sales Team
Thursday, September 5, 10:15am | The Expo Hall
Session Takeaway:
How to effectively map marketing content to the sales stages,Author of Global Content Marketing and Effective Sales Enablement,
Bragging Rights:
Author of Global Content Marketing and Effective Sales EnablementAuthor of Global Content Marketing and Effective Sales Enablement
The Five Feet of Fear
Thursday, September 5, 10:15am | Ballroom C
Session Takeaway:
Tips on how to combat the fear of public speaking
Bragging Rights:
Presentation Skills: How to Educate, Inspire and Engage Your Audience
Why You Need Content for Effective Sales Enablement
Thursday, September 5th, 11:20am | MarketMuse Stage
Salespeople need content to engage the modern buyer throughout the entire customer’s path to purchase. Content should be easy to access by salespeople and it should be measurable in its impact on sales results. Content for sales enablement differs from conventional content marketing. This session will give marketers insights into how to develop an effective content for sales enablement strategy.
Bragging Rights:
Bernie Borges: Marketing 2.0 (book), Host of the Modern Marketing Engine Podcast, Co-founder, CMO at Vengreso….
Seleste Lunsford: Chief Research Officer at CSO Insights, more than two decades experience building sales transformation and customer experience strategies that produce results and leading business units within sales performance companies to build new products, package services and create research that solves client sales challenges.
Write Like a Journalist
Thursday, September 5, 11:20 am | Room 3
Session Takeaway:
You don’t have to have formal training to approach Content Marketing like a journalist. It’s a mind- and skill-set that anyone can adopt.
Bragging Rights:
Manager, Social Media at AAA – The Auto Club Group
Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things
Thursday, September 5, 12:20pm | Room 22
Session Takeaway:
There are many paths from painful process to marketing agility. I’ll show you 5 paths that you need to avoid if you want to be Agile.
Bragging Rights:
Trained over 1,000 marketers on how to apply Agile practices. Author of Death of a Marketer. Co-founder of AgileSherpas.
Walking the Tightrope: Architecting Teams to Deliver Consistently Innovative Content Marketing Results
Thursday, September 5, 11:20am | Grand Ballroom B
Session Takeaway:
We have to rethink how we architect teams and start looking at archetypes of talent rather than just job descriptions.
Bragging Rights:
International keynote speaker and author of 8 books who travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
5 Practical Applications of AI For Content Marketing
Thursday, September 5, 11:20am | CMWorld
Session Takeaway:
Learn 5 practical ways to apply AI to your content marketing that’s current – meaning applicable and achievable today, not some futuristic vision. See real examples of how it’s being used to generate results for marketers.
Bragging Rights
AIforMarketersBook.com
Headroom Without Headcount: The Best Way to Add Freelancers to Your Content Team
Thursday, September 5, 12:20pm | Room 23
Session Takeaway:
When your content team is under siege, a freelancer could be your secret weapon—especially when you set them up for success.
Bragging Rights:
I know Heidi Cohen 🙂
The Content Strategy Method You Wish You Had Last Year
Thursday, September 5, 12:20pm | Room 10
Session Takeaway:
Confidently develop and prioritize content that aligns to business objectives
Bragging Rights:
Former Podcast Director for CMI; Voice of This Old Marketing podcast intro
We Can Do Better: How to Be a More Effective Marketing Professional
Thursday, September 5, 12:20pm | Room 21
Session Takeaway:
The profession of marketing is at a significant crossroads. We need to decide where we want to go next.
Bragging Rights
I do marketing. I don’t just talk about it. I get up every day and work on brands. I’ve also published 6 books, lots of comic books, and was a journalist for many years.
A MasterClass on Creating & Publishing Authority-Building SEO Blogs
Thursday, September 5, 12:20pm | Room 24
Session Takeaway:
Proper SEO practices to get the most out of your blogs without needing to hire a big team of writers or publish content beyond your bandwidth.
MOUTH MOVES: HOW TO CONQUER THE NEW FRONTIER OF VOICE CONTENT, ALEXA, AND SMART SPEAKERS
Thursday, September 5, 1:45pm | Room 26
Session Takeaway:
The time is now to begin creating voice-activated content.
Bragging Rights:
7th-generation entrepreneur. Author of 6 books. Founder of 5 multi-million dollar companies, including Convince & Convert. Hall of Fame keynote speaker.
Avoiding Tech Debt Without Avoiding Tech
Thursday September 5, 1:45pm | Grand Ballroom A
Session Takeaway:
How to balance technology, strategy and people to achieve success, without getting trapped in never-ending implementation.
Editor of CCO magazine
SUPERCHARGE YOUR SEO EFFORTS WITH A GROWTH MINDSET
Thursday, September 5, 1:45pm | Hope Ballroom E
Session Takeaway:
There’s no formula for SEO – every website and every category has its own pathway to success and learning how to do that requires being open to learning
How to Use AI to Unlock Secrets Inside Questions?
Thursday, September 5, 1:45pm | Room 5
Session Takeaway:
Questions not only ask, they also tell what your audience needs. After this talk, you’ll be ready to use AI to unlock their secrets and generate compelling content.
Bragging Rights:
Ebook: Fast-Forward Your Content Marketing. Named a Content Marketer of the Year by the Content Marketing Institute: http://bit.ly/1fxIkGa. Twice named a Best Marketer by BtoB magazine: http://adage.com/article/btob/btob-s-marketers-george-stenitzer-tellabs/290423/ Co-inventor of Message Maps.
A Whole New World – Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages.
Thursday, September 5, 1:45pm | Room 25
Session Takeaway:
According to LinkedIn’s e-book “The Sophisticated Marketer’s Guide to LinkedIn”, LinkedIn is the No. 1 social network for driving traffic to corporate websites and LinkedIn members are 50% more likely to engage with a company they engage with on LinkedIn. And, according to the Content Marketing Institute, LinkedIn is the only platform that the majority of B2B marketers consider to be effective.
This means you must have a company page that business people can find, engage with, and trust. This session will cover all you need to do to make this happen.
Bragging Rights:
Book: LinkedIn Marketing: An Hour a Day, Book: LinkedIn: 101 Ways to Rock Your Personal Brand, Book: Linked Insecurity: Who’s Watching You? LinkedIn Learning Course: B2B Marketing with LinkedIn, LinkedIn Learning Course: Employee Advocacy on LinkedIn.
Charting the Course to a Career in Content Marketing
Thursday, September 5, 2:50pm | Grand Ballroom C
Session Takeaway:
How to map a career in content marketing.
Bragging Rights:
Not sure if I have any bragging rights professionally. I still think of myself as a work-in-progress. 🙂
How to Transform Your Tired Blog Into a Powerhouse Brand Newsroom
Thursday, September 5th, 2:50pm | Room 3
All the strategy and editorial tools you need to confidently boost the results of your blogging. We’re giving away LOADS of freebies.
Bragging Rights:
Content Marketing Award for Best Transportation Publication and short-listed for Project of the Year for Traction News.
We’ve commissioned research into the State of Writing to find out how communicators can achieve more success with their writing. https://www.surveygizmo.com/s3/5078975/State-of-Writing
Heavenly Creation: Content Creation Secrets of the Angels
Thursday, September 5, 2:50 | Atrium Ballroom B
Session Takeaway:
To encourage the kind of creativity you need to engage your audience, you must do three things: immerse, imagine, and invest. Learn why and, more importantly, how, by taking this stairway to content heaven.
Bragging Rights:
Writing Copy for Dummies, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt)
Friday, September 6th
So You Think You Want to Start an Online Community? What to Know Before You Open the Doors
Friday, September 6, 8:00am | Room 1
Session Takeaway:
Not just if a community is something you should do, but is it right for you – for the right reasons?
Bragging Rights
10 years in nonprofit marketing, 25 years content creator, extensively published author in the games industry; I’ve been involved in creating, promoting, and building various communities for close to 20 years.
GUARDIANS OF CONTENT VOL 1: HOW TO SCALE B2B INFLUENCER CONTENT TO SAVE THE GALAXY
Friday, September 6, 8:00am | Room 6
Session Takeaway:
Ideas for how to actually scale a B2B influencer program in a way that meets business objectives, provides value for your audience and meets the needs of your influencers.
Bragging Rights:
I consider it a bragging right to be invited back to speak at CMWorld
Community Rx: The Proper Care and Feeding for a Highly Successful Online Community
Friday, September 6, 9:00am | Room 1
It’s important to take an intentional approach to growing and nurturing your community. It is NOT “set it and forget it.” We’ll teach you how to take that intentional approach.
Bragging Rights:
I organize one of the top content marketing communities in the Bay Area – the Bay Area Content Marketing Meetup (@Content_Meetup)
Publishing forum
Friday, September 6, 9:30am | CMWORLD
Publishers can use content marketing strategies to succeed
Bragging Rights:
Get real
Higher Education: The Journey to Commitment: Driving Success in Your Student Recruitment
Friday, September 6, 10:00am | Room 20
Session Takeaway:
The efficacy of content marketing in creating a “lead machine” to increase enrollment
Bragging Rights:
Implementing a comprehensive and effective content marketing plan at a college where it never existed
The Content Marketing Diamond Model for Small Businesses and Entrepreneurs
Friday, September 6, 10:00 AM | Room 23
Session Takeaway:
In this session we Fast Forward through the Diamond Model for Content Marketing. At the end of the session you walk away with not only a solid foundation but also tips & tricks to produce great content, create a distribution strategy, install measurement methods and get organization and technology insights.
Bragging Rights:
Content Marketing Fast Forward is a European platform for marketers, communication professionals and entrepreneurs for getting their Content Marketing knowledge up to speed in an interactive, insightful and fun way. We have events, do training & coaching and have a digital magazine.
Virtual assistants: The newest differentiator for healthcare consumer and patient engagement
Friday, September 6, 12-12:45pm, | Atrium Ballroom A
Session Takeaway:
Going forward, healthcare organizations will be differentiated by branded virtual assistants that leverage AI to augment consumer experiences. Being particularly good at engaging Women as the Chief Wellness Officers of their family, the key decision makers, will bring efficiency and effectiveness to Patient Engagement efforts!
Bragging Rights:
I am a woman; over 50 and Asian—breaking 3 stereotypes by founding a digital start-up!
Jeff Coyle (@@Jeffrey_Coyle)
How AI Automates Time-Consuming Research for Your Content Strategy
September 5, 2:50 pm | Room 5
Session Takeaway:
Every content item you create can be successful. You can scale efficiently.
Bragging Rights
MarketMuse Suite
Big Tip of My Hat to Content Marketing World Team
I want to take this opportunity to thank the Content Marketing Institute and specifically those employees who do their behind-the-scenes magic to create an amazing conference. And, more importantly, transforms a real-life event into an on-going, inclusive community.
Joe Pulizzi (and his wife, Pam Pulizzi)
This dynamic duo transformed marketing content into content marketing as we know it today. In the process, they built both Content Marketing Institute and Content Marketing World. Thank you for inviting me to be a part of this epic journey from the first Junta42 list of Top Content Marketers.
Robert Rose
Robert continues to provide the strategic compass for Content Marketing Institute and Content Marketing World. In the process, he expands the content marketing message.
Stephanie Stahl
Despite being an outsider, Stephanie guided Content Marketing Institute through its transition to its next phase of growth and evolution as a business entity. In this role, Stephanie has kept the CMI team focused on its greater mission.
CMI Editorial Team, especially Michele Linn (who has since moved on), Jodi Harris and Lisa Doughtery
This team epitomizes how to develop and keep a content marketing driven media entity visible and viable over time. Further, as an original contributor, I have learned and developed through your support and insights.
Cathy McPhilips
Cathy stands out as a beacon to other marketers. She shows us how we need to evolve to meet the ever-changing marketing platforms and other strategy changing dynamics (like #SeismicMarketingShift).
Andrea Larick
While many CMWorld attendees may not know Andrea, you should. Andrea is truly the unsung hero of the conference. As the Content Marketing World presenters know, she keeps us on track to shine in the CMWorld spotlight. #YouRock!
Monina Wagner
Monina continues to expand and strength the CMWorld community, both online and in real life. (BTW–Any one interested in a New York City CMWorld meetup in October?)
Content Marketing World Presenters Conclusion
Now you have to choose which Content Marketing World presenters to see.
Regardless of which Content Marketing World presenters you want to meet, you’re making a great choice.
Why?
Because the CMI team has done the difficult work of culling the best of the best when it comes to selecting the top content marketing thought leaders to speak.
But as I mentioned earlier, you now have a big choice to make.
So use this Content Marketing World Presenter List to do your homework and select which sessions you want to see.
Even better, do your homework and check out what these speakers have done to date. At a minimum, it will make you stand out to them!
I look forward to seeing you at Content Marketing World in Cleveland!
Even better, I’d love to get a photo of the two of us — so come up and introduce yourself. #IWantAPhotoWithHeidi
PS: If you happen to have extra time in Cleveland, then go to the ArtLens Gallery at Cleveland Museum of Art. It is the best example of marketing AI possibly in the world. (BTW–I did I mention that it’s FREE and open until 9:00pm on Wednesdays!)
Happy Marketing,
Heidi Cohen
I’ll be there along with 200 other speakers from around the world.
Register today. Use my code: COHEN19 to save $100.
Photo Credit: All presenter photos are sourced from Twitter profiles with permission.
Animated Gifs courtesy of Giffy.